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Press & Media Enquiries

About Our Company

Launched in 2005 by high street jewellers James Moore & Co, First Class Watches is a family owned and operated business who have used the power of internet retail to reach customers from all corners of the globe. More than ten years on, we are one of the UK's largest independent watch retailers with hundreds of thousands of happy customers. Using our responsive website customers can browse a stock of over 5000 watches and more than 60 designer watch brands at their leisure on smartphones, tablets and desktops. First Class Watches uses self-photographed 360 degree imagery, thousands of product reviews, "make us an offer" facility, price matching and free watch adjustment to allow customers to make informed and quick purchases while receiving the same service and warranty they would expect from a high-street store.

We have already been featured in publications such as GQ, Stuff, Gardens Illustrated and Tatler. We have industry leading reviews on websites such as Trustpilot, ResellerRatings and Google (average rating of 4.9/5). From this we have achieved Google Certified Shop status. This puts our customer service right at the top of our industry, surpassing many of the big name jewellers. Our story is inspirational! We are just a small market town jewellers but have built one of the biggest brand name watch sites in the world. This has been our passion since our launch - to become an online business with fantastic customer service and product selection. Now having achieved this, we are still working hard to grow our business and improve the purchase experience using exciting new technology.

Latest Press Releases

James Moore & Co and First Class Watches Receive Three Award Nominations Following Complete Store Refurbishment (online version) - (PDF version)

First Class Watches launches rebranded website ahead of Christmas season (online version) - (PDF version)

First Class Watches Ready to Build on Remarkable Growth (online version) - (PDF version)

"Retail Titans" First Class Watches Appear in WatchPro Hot 100 2016 (online version) - (PDF version)

First Class Watches & James Moore Jewellers have got the X factor! (online version) - (PDF version)

First Class Watches launches debut TV campaign (online version) - (PDF version)

First Class Watches launches new responsive website for mobiles and tablets (online version) - (PDF version)

First Class Watches celebrates 10 years of online retail (online version) - (PDF version)

First Class Watches now recognised as Google Certified Shop (online version) - (PDF version)

First Class Watches uses 360° imagery to shoot over 70,000 watch photos (online version) - (PDF version)

Contacting Us

Our press and marketing team would love to hear from you! We are always happy to provide high resolution images and copy in response to media requests. We are also able to provide loan watches, competition pieces and incentives to recognised media publications and outlets as required. For further information please contact us by email on

Please note customer enquiries cannot be responsed to on this address, please see our standard contact form here.

Press Department
First Class Watches Limited
9 Warwick Road
United Kingdom

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