Authorised retailer for Longines Watches. Each watch that is designed and created by Longines has its own individual
flair that radiates the core values of the brand and their vast history. The
vast range of collections means that there is something for everybody.
History of Longines
Since 1832, Saint-Imier in Switzerland has been the home to
Longines. Throughout the last 180+ years, the brand has always
stayed true to its vision of producing traditional, elegant, and high-
performance timepieces. The brand is known all around the world by
its winged hourglass logo, which has become an instantly
recognizable symbol. This iconic logo and even the name ‘Longines’
were only trademarked by the company in 1889, some 57 years
after the company was started.
This is because the original name was not actually Longines, it was
Agassiz & Co, named after founder Auguste Agassiz. Auguste had
joint a trading office in St. Imier, and rose to become manager, and
turned it into Agassiz & Co! During the 50’s Agassiz’s nephew,
Earnest Francillion took on the successful, now international
business on. it was whilst Francillion was in charge, that they
decided to expand the company. This meant purchasing a factory to
set up operations in. He bough two adjoining pieces of land on the
bank of the River Suze, a piece of land that was locally known as
Les Longines. Francillion decided to adopt this name for his factory
that would be built in 1867. The company grew and grew, and it’s
previous technical research began to pay off, with many awards
proving it’s hard earned reputation was deserved. Today, Longines is
still the oldest trademark or logo still in use in it’s original form,
registered with the World Intellectual Property Organization. The
name and logo have become a guarantee of quality, and helps to
protect against counterfeit products.
Longines is a watch brand for those that seek out fine Swiss watch
making. They are a brand that blends elegance, tradition and
performance which can be seen across their watch collections. The
brand has been split into five different atmospheres; Elegance,
Watchmaking Tradition, Equestrian, Sport and Heritage.
Historically, Longines has accompanied legendary pioneers as they conquer
air, land and sea. Today, the winged hourglass brand has drawn inspiration
from this heritage to create Longines Spirit, a collection with an impeccable
The Longines Master Collection is the perfect illustration of the brands ethos.
Produced as a result of years of traditional watchmaking, these exceptional
timepieces combine classical elegance and excellent quality.
The Longines DolceVita collection illustrates the contemporary elegance of the
Swiss watchmaking brand. A homage to the sweetness of life, perfect for
women who have made charm a way of life.
The HydroConquest line is a dedicated collection for both men and women
looking for a high performance timepiece that is able to perfectly balance
technical innovation and elegance.
La Grande Classique de Longines
La Grande Classique de Longines watches are an embodiment of the oldest
aesthetic tradition of the Swiss watchmakers. Specially designed, slim profile
cases lends this collection to a timeless beauty.