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9 WARWICK ROAD, KENILWORTH CV8 1HD, United Kingdom
01926 298499
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Today, Swatch has unveiled its all-new Break Free collection! Inspired by the 1984 Swatch World Breakdance Championship, the watches in this collection are a true celebration of creativity and self-expression. And what if we told you they also includ
Pick your pumpkins, get your trick-or-treat sweets and celebrate the spooky season with Swatch and The Simpsons! Two thrilling timepieces that showcase everyone’s favourite animated family, this launch is sure to get you in the mood for Hallowe
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Swatch Watches

Authorised retailer for Swatch Watches.

About Swatch Watches

Swatch began in the early 1980s under the leadership of the CEO of ETA SA, Ernst Thomke. The brand started with only a small team of engineers, led by Elmar Mock and Jacques Müller. Thomke also hired a marketing consultant, Franz Sprecher, to give the project an outsiders consideration. The project is a timepiece in plastic, that would offer a fashionable look too. The original plan for Swatch was to re-capture the entry-level market share that had been lost by Swiss manufacturers during the quartz crisis. They were looking to regain the market back from Japanese companies that had grown through the ’60s and ’70s, such as Seiko and Citizen. They also aimed to re-popularize the analogue watch, at a time that digital pieces were becoming more and more popular themselves. Following the success of the brand, in 1985, a Lebanese entrepreneur, Nicolas G. Hayek, alongside a group of Swiss investors, took over the majority shareholding of Swatch. This newly consolidated group was named Societe Suisse de Microelectronique et d’Horologerie, or SMH. Hayek became the chairman of the board of directors, and CEO in 1986, and later went on to rename the company to Swatch Group, the company we know today. This was a fantastic combination for the brand, combining marketing and manufacturing expertise to bring Switzerland back in to the market as a major player in the world of watches. Swatch developed and used innovative synthetic materials for the watch-cases, as well as a new ultra-sonic welding process and assembly technology. This is a brand that have not stopped changing and innovating to improve their product, and still remain one of the most popular, and well known brands around the world.

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Special Collections
Discover special and limited edition models from Swatch.
BIG BOLD
A collection inspired by bold ideas, designed for even bolder personalities.
SwatchPAY!
It's like a tiny virtual payment card inside of your watch.
ORIGINALS
Explore our original Swatch collections to find unique design watches.
New Gent
Modern, adventurous design for both men & women.
Skin
Ultra-thin designs and minimalist allure, with select models featuring bio- sourced cases.
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1 to 60 of 273 results (5 pages)
Swatch TIME WITH ANDY ANDERSON (41mm) Transparent Yellow Dial / Yellow Silicone Strap SO29J101
0% APR Finance Available
Swatch SO29J101
TIME WITH ANDY ANDERSON (41mm) Transparent Yellow Dial / Yellow Silicone Strap
In stock
£106.00
Interest free - £17.67 per month
SALE
Swatch Big Bold Irony AQUA SHIMMER (47mm) Turquiose Dial / Stainless Steel Bracelet EX-DISPLAY SB07S100G EX-DISPLAY
0% APR Finance Available
Swatch SB07S100G EX-DISPLAY
Big Bold Irony AQUA SHIMMER (47mm) Turquiose Dial / Stainless Steel Bracelet EX-DISPLAY
In stock
£190.00 £114.00
Interest free - £19.00 per month
Swatch BLUE AWAY (34mm) Blue Solar Spectrum Glass Dial / Blue Biosourced Material Strap SO28K700
0% APR Finance Available
Swatch SO28K700
BLUE AWAY (34mm) Blue Solar Spectrum Glass Dial / Blue Biosourced Material Strap
In stock
£67.00
Interest free - £22.33 per month
NEW
Swatch PAST THE HORIZON (47mm) Grey Open Heart Dial / Black and Grey Silicone Strap SB05B113
0% APR Finance Available
Swatch SB05B113
PAST THE HORIZON (47mm) Grey Open Heart Dial / Black and Grey Silicone Strap
In stock
£106.00
Interest free - £17.67 per month
Swatch G-TURN (47mm) Gold Dial / Transparent Silicone Strap SB05K105
0% APR Finance Available
Swatch SB05K105
G-TURN (47mm) Gold Dial / Transparent Silicone Strap
In stock
£135.00
Interest free - £22.50 per month
Swatch CHECKPOINT BLACK BIG BOLD CHRONO (47mm) Black Chronograph Dial / Black Silicone Strap SB02B400
0% APR Finance Available
Swatch SB02B400
CHECKPOINT BLACK BIG BOLD CHRONO (47mm) Black Chronograph Dial / Black Silicone Strap
In stock
£140.00
Interest free - £23.34 per month
NEW
Swatch NOTES OF PECAN (25mm) Green Dial / Green Bio-Sourced Material Strap LG130
0% APR Finance Available
Swatch LG130
NOTES OF PECAN (25mm) Green Dial / Green Bio-Sourced Material Strap
In stock
£62.00
Interest free - £20.67 per month
NEW
Swatch x The Simpsons AYE CARUMBOO (47mm) Black Printed Dial / Black Silicone Strap SB01Z105
0% APR Finance Available
Swatch SB01Z105
x The Simpsons AYE CARUMBOO (47mm) Black Printed Dial / Black Silicone Strap
In stock
£125.00
Interest free - £20.84 per month
Swatch YELLOW JOY (47mm) Yellow Dial / Yellow Bio-Sourced Material Strap SB05J103
0% APR Finance Available
Swatch SB05J103
YELLOW JOY (47mm) Yellow Dial / Yellow Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch COBLESTONE STREET (41mm) Transparent Grey Dial / Grey Bio-Sourced Material Strap SO29A101
0% APR Finance Available
Swatch SO29A101
COBLESTONE STREET (41mm) Transparent Grey Dial / Grey Bio-Sourced Material Strap
In stock
£82.00
Interest free - £27.33 per month
Swatch AM51 Automatic (42mm) Black Dial / Black Bio-Sourced Material Strap SO30B400
0% APR Finance Available
Swatch SO30B400
AM51 Automatic (42mm) Black Dial / Black Bio-Sourced Material Strap
In stock
£145.00
Interest free - £24.17 per month
Swatch COCO HO BLU (38mm) Ivory Dial / Ivory Silicone Strap SYXG127
0% APR Finance Available
Swatch SYXG127
COCO HO BLU (38mm) Ivory Dial / Ivory Silicone Strap
In stock
£182.00
Interest free - £30.34 per month
NEW
Swatch BLUEBERRY SKY (41mm) Light Blue Dial / Grey Silicone Strap SO29M702
0% APR Finance Available
Swatch SO29M702
BLUEBERRY SKY (41mm) Light Blue Dial / Grey Silicone Strap
In stock
£77.00
Interest free - £25.67 per month
Swatch WAKTU51 Automatic (42mm) Blue Dial / Blue Bio-Sourced Material Strap SO30N400
0% APR Finance Available
Swatch SO30N400
WAKTU51 Automatic (42mm) Blue Dial / Blue Bio-Sourced Material Strap
In stock
£145.00
Interest free - £24.17 per month
NEW
Swatch TIME TO TEAL (34mm) Transparent Blue Dial / Blue Bio-Sourced Material Strap SO28N118
0% APR Finance Available
Swatch SO28N118
TIME TO TEAL (34mm) Transparent Blue Dial / Blue Bio-Sourced Material Strap
In stock
£72.00
Interest free - £24.00 per month
Swatch PINK JOY (47mm) Pink Dial / Pink Bio-Sourced Material Strap SB05P102
0% APR Finance Available
Swatch SB05P102
PINK JOY (47mm) Pink Dial / Pink Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch x The Simpsons D'OH OF THE DEAD (41mm) Black Printed Dial / Black Printed Silicone Strap SO29Z135
0% APR Finance Available
Swatch SO29Z135
x The Simpsons D'OH OF THE DEAD (41mm) Black Printed Dial / Black Printed Silicone Strap
In stock
£96.00
Interest free - £32.00 per month
Swatch WHICE Big Bold Bioceramic (47mm) Blue Skeleton Dial / White Silicone Strap SB03N103
0% APR Finance Available
Swatch SB03N103
WHICE Big Bold Bioceramic (47mm) Blue Skeleton Dial / White Silicone Strap
In stock
£125.00
Interest free - £20.84 per month
Swatch TURQUOISE JOY (47mm) Turquoise Dial / Turquoise Bio-Sourced Material Strap SB05L101
0% APR Finance Available
Swatch SB05L101
TURQUOISE JOY (47mm) Turquoise Dial / Turquoise Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch WHAT IF...BLACKAGAIN? (41.8mm) Black Square Dial / Black Bio-Sourced Material Strap SO34B701
0% APR Finance Available
Swatch SO34B701
WHAT IF...BLACKAGAIN? (41.8mm) Black Square Dial / Black Bio-Sourced Material Strap
In stock
£96.00
Interest free - £32.00 per month
Swatch PURPLE JOY (47mm) Purple Dial / Purple Bio-Sourced Material Strap SB05V103
0% APR Finance Available
Swatch SB05V103
PURPLE JOY (47mm) Purple Dial / Purple Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch MOCHA IN MIND (34mm) Brown Dial / Brown Stainless Steel Mesh Bracelet SS08K121M
0% APR Finance Available
Swatch SS08K121M
MOCHA IN MIND (34mm) Brown Dial / Brown Stainless Steel Mesh Bracelet
In stock
£125.00
Interest free - £20.84 per month
NEW
Swatch THRU THE GREENERY (34mm) Transparent Green Dial / Green Bio-Sourced Material Strap SO28G110
0% APR Finance Available
Swatch SO28G110
THRU THE GREENERY (34mm) Transparent Green Dial / Green Bio-Sourced Material Strap
In stock
£72.00
Interest free - £24.00 per month
NEW
Swatch COOL SKIES (34mm) Blue Dial / Blue Stainless Steel Mesh Bracelet SS08K120M
0% APR Finance Available
Swatch SS08K120M
COOL SKIES (34mm) Blue Dial / Blue Stainless Steel Mesh Bracelet
In stock
£125.00
Interest free - £20.84 per month
Swatch NAVY JOY (47mm) Blue Dial / Blue Bio-Sourced Material Strap SB05N116
0% APR Finance Available
Swatch SB05N116
NAVY JOY (47mm) Blue Dial / Blue Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
Swatch NOTHING BASIC ABOUT BLACK (42mm) Black Chronograph Dial / Black Silicone Strap SUSB420
0% APR Finance Available
Swatch SUSB420
NOTHING BASIC ABOUT BLACK (42mm) Black Chronograph Dial / Black Silicone Strap
In stock
£115.00
Interest free - £19.17 per month
Swatch ORANGE JOY (47mm) Orange Dial / Orange Bio-Sourced Material Strap SB05O103
0% APR Finance Available
Swatch SB05O103
ORANGE JOY (47mm) Orange Dial / Orange Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch NOTES OF CORAL (25mm) Coral Pink Dial / Coral Pink Silicone Strap LP165
0% APR Finance Available
Swatch LP165
NOTES OF CORAL (25mm) Coral Pink Dial / Coral Pink Silicone Strap
In stock
£62.00
Interest free - £20.67 per month
NEW
Swatch BURGUNDY BERRY (41mm) Grey Dial / Burgundy Bio-Sourced Material Strap SO29R707
0% APR Finance Available
Swatch SO29R707
BURGUNDY BERRY (41mm) Grey Dial / Burgundy Bio-Sourced Material Strap
In stock
£77.00
Interest free - £25.67 per month
NEW
Swatch THRU THE CROWN GLASS (34mm) Transparent Burgundy Dial / Burgundy Bio-Sourced Material Strap SO28R115
0% APR Finance Available
Swatch SO28R115
THRU THE CROWN GLASS (34mm) Transparent Burgundy Dial / Burgundy Bio-Sourced Material Strap
In stock
£72.00
Interest free - £24.00 per month
NEW
Swatch WHAT IF...ALLWHITE? (41.8mm) White Square Dial / White Bio-Sourced Material Strap SO34W700
0% APR Finance Available
Swatch SO34W700
WHAT IF...ALLWHITE? (41.8mm) White Square Dial / White Bio-Sourced Material Strap
In stock
£96.00
Interest free - £32.00 per month
Swatch GOLDEN TAC (34mm) Black Dial / Black Biosourced Material Strap SO28B113
0% APR Finance Available
Swatch SO28B113
GOLDEN TAC (34mm) Black Dial / Black Biosourced Material Strap
In stock
£67.00
Interest free - £22.33 per month
NEW
Swatch JUICY APRICOT (42mm) Light Orange Dial / Turquoise Silicone Strap SUSL401
0% APR Finance Available
Swatch SUSL401
JUICY APRICOT (42mm) Light Orange Dial / Turquoise Silicone Strap
In stock
£115.00
Interest free - £19.17 per month
Swatch METAL KNIT (34mm) Silver Dial / Stainless Steel Milanese Bracelet SS08M100M
0% APR Finance Available
Swatch SS08M100M
METAL KNIT (34mm) Silver Dial / Stainless Steel Milanese Bracelet
In stock
£120.00
Interest free - £20.00 per month
NEW
Swatch BREAK LOOSE (41.8mm) Black Dial / Black Bio-Sourced Material Strap SO34Z103
0% APR Finance Available
Swatch SO34Z103
BREAK LOOSE (41.8mm) Black Dial / Black Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch x Tate - TURNER'S SCARLET SUNSET - Swatch Art Journey SO28Z700C Ex Display
0% APR Finance Available
Swatch SO28Z700C Ex Display
x Tate - TURNER'S SCARLET SUNSET - Swatch Art Journey
In stock
£86.00
Interest free - £28.67 per month
NEW
Swatch BREAKS OFF (41.8mm) Multicoloured Dial / Green Bio-Sourced Material Strap SO34Z102
0% APR Finance Available
Swatch SO34Z102
BREAKS OFF (41.8mm) Multicoloured Dial / Green Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch THRU THE HORIZON (47mm) Grey Open Heart Dial / Grey Silicone Strap SB05M102
0% APR Finance Available
Swatch SB05M102
THRU THE HORIZON (47mm) Grey Open Heart Dial / Grey Silicone Strap
In stock
£106.00
Interest free - £17.67 per month
NEW
Swatch BELOW THE HORIZON (47mm) Light Blue Open Heart Dial / Dark Blue Silicone Strap SB05N117
0% APR Finance Available
Swatch SB05N117
BELOW THE HORIZON (47mm) Light Blue Open Heart Dial / Dark Blue Silicone Strap
In stock
£106.00
Interest free - £17.67 per month
NEW
Swatch GOOD TO GORP (41mm) Silver & Blue Dial / Black Silicone Strap SO32B119
0% APR Finance Available
Swatch SO32B119
GOOD TO GORP (41mm) Silver & Blue Dial / Black Silicone Strap
In stock
£86.00
Interest free - £28.67 per month
NEW
Swatch CORAL DUNES (34mm) Beige Dial / Beige Textile Strap SS09T102
0% APR Finance Available
Swatch SS09T102
CORAL DUNES (34mm) Beige Dial / Beige Textile Strap
In stock
£120.00
Interest free - £20.00 per month
NEW
Swatch BREAK TIME (41.8mm) Multicoloured Dial / Black Bio-Sourced Material Strap SO34Z101
0% APR Finance Available
Swatch SO34Z101
BREAK TIME (41.8mm) Multicoloured Dial / Black Bio-Sourced Material Strap
In stock
£115.00
Interest free - £19.17 per month
NEW
Swatch SCARLETT SHIMMER (47mm) Burgundy Dial / Burgundy Rubber Strap SB07S104
0% APR Finance Available
Swatch SB07S104
SCARLETT SHIMMER (47mm) Burgundy Dial / Burgundy Rubber Strap
In stock
£170.00
Interest free - £28.34 per month
NEW
Swatch AQUA SHIMMER Big Bold Irony (47mm) Turquoise Dial / Turquoise Rubber Strap SB07S100
0% APR Finance Available
Swatch SB07S100
AQUA SHIMMER Big Bold Irony (47mm) Turquoise Dial / Turquoise Rubber Strap
In stock
£170.00
Interest free - £28.34 per month
Swatch | New Irony Chrono | Blue Grid Watch | YVS454
0% APR Finance Available
Swatch YVS454
| New Irony Chrono | Blue Grid Watch |
In stock
£175.00
Interest free - £29.17 per month
Swatch x Tate - TURNER'S SCARLET SUNSET - Swatch Art Journey SO28Z700C
0% APR Finance Available
Swatch SO28Z700C
x Tate - TURNER'S SCARLET SUNSET - Swatch Art Journey
In stock
£86.00
Interest free - £28.67 per month
Swatch BY THE BONFIRE Chronograph (43mm) Black Dial / Khaki Textile Strap YVB416
0% APR Finance Available
Swatch YVB416
BY THE BONFIRE Chronograph (43mm) Black Dial / Khaki Textile Strap
In stock
£230.00
Interest free - £19.17 per month
Swatch x The Simpsons SECONDS OF SWEETNESS (41mm) Donut-Printed Dial / Frosting-Printed Silicone Strap SO29Z134
0% APR Finance Available
Swatch SO29Z134
x The Simpsons SECONDS OF SWEETNESS (41mm) Donut-Printed Dial / Frosting-Printed Silicone Strap
In stock
£96.00
Interest free - £32.00 per month
Swatch | New Gent | Twice Again Watch | SO29B703
0% APR Finance Available
Swatch SO29B703
| New Gent | Twice Again Watch |
In stock
£77.00
Interest free - £25.67 per month
Swatch x The Simpsons ANGEL BART (34mm) Simpsons-Printed Dial / Blue Patterned Silicone Strap SO28Z115
0% APR Finance Available
Swatch SO28Z115
x The Simpsons ANGEL BART (34mm) Simpsons-Printed Dial / Blue Patterned Silicone Strap
In stock
£86.00 £68.80
Interest free - £22.93 per month
Swatch | Original Gent | Once Again Watch | GB743-S26
0% APR Finance Available
Swatch GB743-S26
| Original Gent | Once Again Watch |
In stock
£53.00
Interest free - £17.67 per month
Swatch NEON WAVE (42mm) Multi-Coloured Dial / Structured Turquoise Silicone Strap SUSJ404
0% APR Finance Available
Swatch SUSJ404
NEON WAVE (42mm) Multi-Coloured Dial / Structured Turquoise Silicone Strap
In stock
£115.00
Interest free - £19.17 per month
Swatch IN THE BLACK (43mm) Black Dial / Gold-Tone Stainless Steel Bracelet YVG418G
0% APR Finance Available
Swatch YVG418G
IN THE BLACK (43mm) Black Dial / Gold-Tone Stainless Steel Bracelet
In stock
£235.00
Interest free - £19.59 per month
Swatch Big Bold Irony DARK IRONY Stainless Steel (47mm) Black Skeleton Dial / Black Rubber SB07S105
0% APR Finance Available
Swatch SB07S105
Big Bold Irony DARK IRONY Stainless Steel (47mm) Black Skeleton Dial / Black Rubber
In stock
£170.00
Interest free - £28.34 per month
Swatch x The Simpsons SWEET EMBRACE (41mm) Simpsons-Printed Dial / Red Silicone Strap SO29Z120
0% APR Finance Available
Swatch SO29Z120
x The Simpsons SWEET EMBRACE (41mm) Simpsons-Printed Dial / Red Silicone Strap
In stock
£96.00 £76.80
Interest free - £25.60 per month
Swatch NEON FLASH ARROW (42mm) Multi-Coloured Dial / Structured Pink Silicone Strap SUSG408
0% APR Finance Available
Swatch SUSG408
NEON FLASH ARROW (42mm) Multi-Coloured Dial / Structured Pink Silicone Strap
In stock
£115.00
Interest free - £19.17 per month
Swatch | Original Gent | Sir Blue Watch | SO28N702
0% APR Finance Available
Swatch SO28N702
| Original Gent | Sir Blue Watch |
In stock
£67.00
Interest free - £22.33 per month
Swatch NIGHT FLIGHT (43mm) Black Chronograph Dial / Stainless Steel Bracelet YVS444GC
0% APR Finance Available
Swatch YVS444GC
NIGHT FLIGHT (43mm) Black Chronograph Dial / Stainless Steel Bracelet
In stock
£195.00
Interest free - £32.50 per month
Swatch | Original Lady | Casual Blue Watch LK396
0% APR Finance Available
Swatch LK396
| Original Lady | Casual Blue Watch
In stock
£62.00
Interest free - £20.67 per month
Swatch CLEARY NEW GENT Transparent Silicone Strap SO29K100-S06
0% APR Finance Available
Swatch SO29K100-S06
CLEARY NEW GENT Transparent Silicone Strap
In stock
£82.00
Interest free - £27.33 per month
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