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9 WARWICK ROAD, KENILWORTH CV8 1HD, United Kingdom
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It was in 1969 when humans reached a milestone, taking their first steps on the moon. As part of their ‘Reach you Summit’ campaign, Alpina celebrated the 50th anniversary of this historical event by launching the AlpinerX into space. H
Recently we have been treated with a number of new releases from Swiss watchmakers, Alpina. From the Alpina Seastrong Diver Heritage to the Alpina Alpiner Quartz Edition! These are some fantastic new models that have continued the trend of quality wa
It was only last week that we were talking about the brand new Alpina Alpiner Quartz Edition, which is available to purchase here now! But today we are looking at yet another brand new model from the brand. Throughout the History of Alpina watches, t
The Alpina Alpiner quartz is the latest to join the Alpina family. Inspired by the automatic model from the 50’s, the modern day Alpiner embodies the concept of Swissness! Featuring clean lines, essential dial design, and a dedicated level of q
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Alpina Watches

Authorised retailer for Alpina Watches. Alpina watches are some of the most robust and reliable sports watches on the market today. This luxury Swiss brand has been worn by top actors like Billy Baldwin and sports stars like Aurélien Ducroz. Although Alpina is a brand with a rich history, they are also a brand which looks towards the future by producing watches with cutting edge technology. One of the examples of Alpina’s modern technology is their work producing top quality Swiss Horological Smartwatches alongside Frederique Constant and Mondaine.

The History of Alpina Watches

Alpina was founded in 1883 by Gottlieb Hauser when he founded the Swiss Watchmakers Corporation. Hauser’s vision was to unite Swiss watchmaking forces to achieve the highest quality and technical innovation in manufacturing. The members of the union aimed to sell watches under the Alpina brand name. The Alpina trademark was registered in 1901 by Jacob Straub for his line of 12 and 19 line calibres. Straub was the Union’s main calibre supplier, which means that most high end watches produced by the union carried the Alpina mark. The first sports watch by Alpina was released in 1933, making Alpina one of the first sports watch manufacturers in the world. Alpina was hit hard by the quartz crisis and looked set to disappear altogether until they were acquired by Frédérique Constant SA in 2002. The company is now back in its place as one of Switzerland’s top sports watch manufacturers.

The “Alpinist” Philosophy

Alpina are driven by the “Alpinist” philosophy which they say is the reason for their being and the purpose of their work. The “Alpinist” philosophy states that you should: Be Perseverant, Think Independently, Trust Your Instincts and Don’t Forget Your Boots. Alpina say that this philosophy is shaped by the attitude required by sportsmen to perform in the reality of the most difficult natural environments. If you share and live by these values then pick up an Alpina watch today and you too can become an “Alpinist”. Watches like the Alpina Mens Startimer Pilot Automatic and the Alpina Mens Alpiner Automatic 3 epitomise the Alpinist values of the brand.

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Alpiner
The Alpiner collection is perfect for any mountaineer, skier, snowboarder or hiker.
Seastrong
The Seastrong collection is perfect for any mariner, seaman, sailor or sea enthusiast looking to explore the waves that cover over 70% of the earth.
Startimer
The Startimer collection is perfect for pilots, cabin crew and explorers looking to cruise the hot and cold air currents around the globe.
AlpinerX Smartwatch
Sporty, Powerful and Refined. With Smartwatch functionality, the AlpinerX makes a powerful statement and yet is an exquisite, wearable timepiece.
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SALE
Alpina Seastrong Diver 300 | Chronograph | Black Silicone Strap AL-372LBBG4FBV6
0% APR Finance Available
Alpina AL-372LBBG4FBV6
Seastrong Diver 300 | Chronograph | Black Silicone Strap
In stock
£1070.00 £499.00
Interest free - £18.71 per month
NEW
Alpina | AlpinerX Alive | Titanium Smartwatch | AL-284LBBW5TAQ1B
0% APR Finance Available
Alpina AL-284LBBW5TAQ1B
| AlpinerX Alive | Titanium Smartwatch |
In stock
£1495.00
Interest free - £56.06 per month
Alpina Startimer Pilot Heritage Auto | Black Leather Strap | AL-555N4H6
0% APR Finance Available
Alpina AL-555N4H6
Startimer Pilot Heritage Auto | Black Leather Strap |
In stock
£1250.00
Interest free - £46.87 per month
Alpina Men's Smartimer Pilot Chrono | Brown Leather strap | Blue Dial AL-372N4S6
0% APR Finance Available
Alpina AL-372N4S6
Men's Smartimer Pilot Chrono | Brown Leather strap | Blue Dial
In stock
£870.00
Interest free - £32.62 per month
SALE
Alpina Men's Startimer Pilot Chronograph Quartz AL-372B4FBS6
0% APR Finance Available
Alpina AL-372B4FBS6
Men's Startimer Pilot Chronograph Quartz
In stock
£980.00 £795.00
Interest free - £29.81 per month
SALE
Alpina | AlpinerX | Smartwatch | Blue Rubber Strap | AL-283LNO5NAQ6
0% APR Finance Available
Alpina AL-283LNO5NAQ6
| AlpinerX | Smartwatch | Blue Rubber Strap |
In stock
£795.00 £635.00
Interest free - £23.81 per month
SALE
Alpina | AlpinerX | Smartwatch | Blue Rubber Strap | AL-283LBN5NAQ6
0% APR Finance Available
Alpina AL-283LBN5NAQ6
| AlpinerX | Smartwatch | Blue Rubber Strap |
In stock
£795.00 £635.00
Interest free - £23.81 per month
Alpina Men's Seastrong Diver Heritage | Black Silicone Strap | White Dial AL-525S4H6
0% APR Finance Available
Alpina AL-525S4H6
Men's Seastrong Diver Heritage | Black Silicone Strap | White Dial
In stock
£1460.00
Interest free - £54.75 per month
Alpina Men's Smartimer Pilot Auto | Black Leather Strap | Dark Blue Dial AL-525NN4S6
0% APR Finance Available
Alpina AL-525NN4S6
Men's Smartimer Pilot Auto | Black Leather Strap | Dark Blue Dial
In stock
£795.00
Interest free - £29.81 per month
Alpina Seastrong Diver 300 Automatic | Navy Blue Leather Strap | AL-525LNN4TV6
0% APR Finance Available
Alpina AL-525LNN4TV6
Seastrong Diver 300 Automatic | Navy Blue Leather Strap |
In stock
£1250.00
Interest free - £46.87 per month
Alpina Men's Seastrong Diver GMT Black Rubber Strap AL-247LGG4TV6
0% APR Finance Available
Alpina AL-247LGG4TV6
Men's Seastrong Diver GMT Black Rubber Strap
In stock
£695.00
Interest free - £26.06 per month
Alpina | Startimer Pilot Heritage | Automatic | Brown Leather | AL-555LNS4H6
0% APR Finance Available
Alpina AL-555LNS4H6
| Startimer Pilot Heritage | Automatic | Brown Leather |
In stock
£1250.00
Interest free - £46.87 per month
Alpina Alpiner Quartz GMT | Blue Dial | Black Leather Strap AL-247NB4E6
0% APR Finance Available
Alpina AL-247NB4E6
Alpiner Quartz GMT | Blue Dial | Black Leather Strap
In stock
£795.00
Interest free - £29.81 per month
Alpina | AlpinerX Alive | Blue Rubber Strap | AL-284LBBW5AQ6
0% APR Finance Available
Alpina AL-284LBBW5AQ6
| AlpinerX Alive | Blue Rubber Strap |
In stock
£895.00
Interest free - £33.56 per month
Alpina Alpiner Quartz GMT | Blue Dial | Stainless Steel Bracelet AL-247NB4E6B
0% APR Finance Available
Alpina AL-247NB4E6B
Alpiner Quartz GMT | Blue Dial | Stainless Steel Bracelet
In stock
£895.00
Interest free - £33.56 per month
Alpina | AlpinerX Alive | Brown Leather Strap AL-284LBBW5SAQ6
0% APR Finance Available
Alpina AL-284LBBW5SAQ6
| AlpinerX Alive | Brown Leather Strap
In stock
£895.00
Interest free - £33.56 per month
Alpina Men's Startimer Pilot Automatic Black Strap AL-525G4TS6
0% APR Finance Available
Alpina AL-525G4TS6
Men's Startimer Pilot Automatic Black Strap
In stock
£875.00 £749.00
Interest free - £28.08 per month
NEW
Alpina | AlpinerX | Smartwatch | Blue Leather Strap | AL-284LNNR5SSAQ6L
0% APR Finance Available
Alpina AL-284LNNR5SSAQ6L
| AlpinerX | Smartwatch | Blue Leather Strap |
Ships in 5-15 days
£1095.00
Interest free - £41.06 per month
Alpina Men's Alpiner 4 Automatic | Brown Leather Strap | Blue Dial AL-525NS5AQ6
0% APR Finance Available
Alpina AL-525NS5AQ6
Men's Alpiner 4 Automatic | Brown Leather Strap | Blue Dial
Ships in 5-15 days
£1170.00
Interest free - £43.87 per month
Alpina Smartimer Pilot Heritage LTD | Brown Leather Strap | Blue Dial AL-525BBG4SH6
0% APR Finance Available
Alpina AL-525BBG4SH6
Smartimer Pilot Heritage LTD | Brown Leather Strap | Blue Dial
Ships in 6+ weeks
£995.00
Interest free - £37.31 per month
Alpina Men's Startimer Pilot Chronograph Quartz AL-372B4S6
0% APR Finance Available
Alpina AL-372B4S6
Men's Startimer Pilot Chronograph Quartz
Ships in 5-15 days
£870.00
Interest free - £32.62 per month
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