Authorised retailer for LONGINES Watches. Each watch that is designed and created by Longines has its own individual
flair that radiates the core values of the brand and their vast history. The
vast range of collections means that there is something for everybody.
History of Longines
Since 1832, Saint-Imier in Switzerland has been the home to
Longines. Throughout the last 180+ years, the brand has always
stayed true to its vision of producing traditional, elegant, and high-
performance timepieces. The brand is known all around the world by
its winged hourglass logo, which has become an instantly
recognizable symbol. This iconic logo and even the name ‘Longines’
were only trademarked by the company in 1889, some 57 years
after the company was started.
This is because the original name was not actually Longines, it was
Agassiz & Co, named after founder Auguste Agassiz. Auguste had
joint a trading office in St. Imier, and rose to become manager, and
turned it into Agassiz & Co! During the 50’s Agassiz’s nephew,
Earnest Francillion took on the successful, now international
business on. it was whilst Francillion was in charge, that they
decided to expand the company. This meant purchasing a factory to
set up operations in. He bough two adjoining pieces of land on the
bank of the River Suze, a piece of land that was locally known as
Les Longines. Francillion decided to adopt this name for his factory
that would be built in 1867. The company grew and grew, and it’s
previous technical research began to pay off, with many awards
proving it’s hard earned reputation was deserved. Today, Longines is
still the oldest trademark or logo still in use in it’s original form,
registered with the World Intellectual Property Organization. The
name and logo have become a guarantee of quality, and helps to
protect against counterfeit products.
Longines is a watch brand for those that seek out fine Swiss watch
making. They are a brand that blends elegance, tradition and
performance which can be seen across their watch collections. The
brand has been split into five different atmospheres; Elegance,
Watchmaking Tradition, Equestrian, Sport and Heritage.
SPORT - DIVING
Discover The Longines dive watches, where performance meets class and
sophistication doesn't stop when you go underwater.
SPORT - AVIGATION
The precision that guides the adventurers of all times. Explore the Longines
Heritage Avigation collection now.
SPORT - PERFORMANCE
The Longines Sport Performance Collection - Combining craftsmanship and
innovative techniques in a perpetual search for performance.
CLASSIC - ELEGANCE
Discover The Longines Elegance Collection, the perfect embodiment of the
classical design and sleek lines typical of Longines timepieces.