Authorised retailer for Aquastar Watches.
The Early Days of Aquastar
Founded in 1962 in Geneva, Switzerland, by Mr. Frédéric Robert, Aquastar
embarked on a remarkable journey. Mr. Robert, a diver, sailor, pilot,
mathematician, and watchmaker, took over the brand JeanRichard® from his
father, transforming it into Aquastar to embody his vision of crafting
professional-grade instruments for divers and aquatic activities.
Under the guidance of Marc Jasinski, Aquastar achieved remarkable
milestones within a decade. Their groundbreaking innovations earned them
numerous patents, each leading to the creation of a new member of the
Aquastar portfolio. The inner rotating bezel in the model 63, the multiple dive
decompression bezel in the Deepstar, the Benthos and the Regate counter, the
new crown sealing system and the friction bezel ring, both were incorporated
in every Aquastar and finally the regatta counter watches.
The Modern History of Aquastar
Aquastar underwent a series of ownership changes. After Frederic Robert's
era, it was acquired by the EREN Group, then sold to the Seinet Brothers in
1982. Marc Seinet, a passionate sailor and watchmaker, aimed to
revolutionise watch marketing in collaboration with Hollywood stars. He
created the Alain Delon wristwatch and recognised the shift in consumer
preferences towards affordable, plastic, and quartz timepieces. Aquastar filed
a patent for this new watch type, ushering in a successful era. Mr. Seinet later
focused on his passion for sailing, continuing the tradition by producing
multiple generations of quartz regatta watches from 1983 to 2018.
Aquastar's revival came about through the efforts of Rick Marei, an innovator
and disruptor in the Swiss watch industry who has previously brought success
to renowned brands like Doxa, Aquadive, Tropic, and ISOfrane. Marei's dive
watch-focused plans aligned with Mr. Seinet's regatta watch developments.
They discussed new strategies for the brand since 1999. In 2019, they
reached an agreement to reboot Aquastar, but Mr. Seinet's involvement
shifted to an E-learning concept. The Synchron group acquired the company,
including its stock, toolings, spare parts, brand, blueprints, and documents
and agreed to serve existing Aquastar customers in the future and relaunched
the brand in 2020.