Rotary watches have been established now for over 100 years, based in Chaux-de-Fonds in Switzerland, Rotary watches (also trading as Dreyfuss watches) was established by the Dreyfuss family in 1892 and Rotary remains a family run business. It was not until just after the first world war that Rotary Watches began importing their watches to the UK and the brand became established for fine quality and a classic Swiss look very quickly.

At the start of World War 2 Rotary watches became the official watch supplier to the British Army. With the huge rise in young men joining the army at that time the end result of this is Rotary watches ended up in most households, which has left a lasting impression and a loyal following, especially within the UK.

Rotary watches have recently been voted a "superbrand" - with many of their watches still manufactured and hand made in Switzerland, Rotary typically use quartz and automatic movements and their own standard for measuring water resistancy "the Dolphin Standard", which is equivalent to ISO 2281 standard meaning you can swim or dive all day. Today Rotary watches are leading the field with their well made classic look but also feature several stunning modern looking sports lines such as the popular Aquaspeed range which in recent years has been one of their best sellers.

Rotary watches continue to lead the market in classic well made watches and have established one of the best reputations of any British watch manufacturer, their recent 'After Eight' collection has been promoted on TV and their latest range of Les Originales boast Swiss made quality and a classical style with an ultra thin appearance.