Diesel watches began back in 1978 when founded by Renzo Rosso, but it was not until 1985 that Diesel watches really began to take off under ex chief designer Wilbert Das. Back in 1996 Diesel watches launched their flagship store on New Yorks Lexington Avenue.

Diesel watches are based on Italian creativity and German engineering and systems – in 2006 Diesel watches had over 300 Diesel brand stores throughout the world and over 5000 retailers. While famous for Jeans, in recent years it is the exclusive design and style of the watches range that has really caught the eye, with oversized watches the fashion standard in recent years, Diesel watches produce some of the most striking looking oversized watches in the world.

Diesel watches focus on the urban look, with designs for both men and women that are unique amongst the competition. Quality movements, design and a rugged feel means Diesel watches remain the leaders in the field when it comes to oversized styles with a rugged quality feel and look. Some of their latest models have won industry awards for design and are set to become the best selling oversized fashion watches in the European market.

Diesel watches are not traditional in look or feel and have now become major fashion statements over the last few years. The bold look and feel of Diesel watches are intended to be noticed and Diesel watches still maintain that Italian feel. The designers of Diesel watches say they take their inspiration from the culture and lifestyle of their customers, with a striking and unique urban edge.