Authorised retailer for Maserati Watches. Maserati are an Italian car manufacturer who have designed top
quality luxury cars since 1914. The tagline of Maserati is
"Luxury, sports
and style cast in
exclusive cars." The company was founded by the Maserati
brothers:
Alfieri, Bindo, Carlo, Ettore and Ernesto. All five brothers
had been
involved with
automobiles since the start of the 20
th Century,
generally working with other car manufacturers. But in 1926
Diatto, a
manufacturer they worked
with, suspended production of race cars. The brothers
decided to take
one of the designs meant for Diatto and created the Maserati
Tipo 26.
Alfieri drove
this car at the 1926 Targa Florio, he finished first in
the Grand Prix
Class and 9
th overall.
Maserati continued to produce race cars until 1957 when
they decided
to focus on the manufacture of grand tourers. The company
suffered in a
big way during
the oil crisis of the 1970's as the popularity of sports
cars suffered
dramatically. Maserati sales dipped dramatically and the
company almost
went into
liquidation but it was saved by former racing driver
Alejandro De
Tomaso. The company changed direction by moving away from
sports
cars and focusing on the
new Maserati Biturbo, which was incredibly popular.
Since 1993
Maserati has been owned by Fiat, where it has remained an
incredibly
prestigious brand.
Launching Maserati Watches
Maserati watches are produced in conjunction with
Morellato, an
Italian company who have produced jewellery and wristwatches
since
the 1930's. The first
line of Maserati watches was launched in 2012 and became an
immediate success. The reason for the instant success of
Maserati
watches was the way in which
they encapsulate the style, feel and expertise the
Maserati brand. The
famed Maserati trident logo appears on the dial and the
crown. The
classic shapes,
grille, rims, counters and dashboards make up the design
of the
watch. Finally, the straps are reminiscent of the colours
and detail of
Maserati's fine
leather upholstery.
Most importantly of all, the entire collection of
Maserati watches has
something that you cannot get from any other watch
manufacturer... the
classic Maserati touch!