huf x casio crossover


HUF have decided to collaborate together in celebration of their 15th anniversary with watch and electronics brand Casio. The model code for the watch is DW5600HUF-1 incase you wanted to search for it however we will warn you its not available just yet so if you would like one let us know and we can pre-order one for you free of charge. The watch celebrates HUF  and Casio’s impressive relationship milestone by displaying each year in text on the strap each one represents each year of the brand’s 15 years commitment. The watch also have the text “Hours Unaccounted For” printed on the watch directly on the lower band, an acronym play on HUF representing inexplicable times passed.

The signature HUF bar logo is an instantly recognisable logo in the fashion world today. Casio and HUF have added it to the top of the dial as well as adding it to the digital dial. It even lights up at the touch of a button on the watch’s face, while a throwback graphic character known as the 15-armed Party Puss is embossed onto the watches case back alongside a ‘15 Beers Strong’ tagline. Each watch will also be encased in special packaging that resembles the brand’s signature shoe boxes.

About HUF Worldwide

HUF Worldwide was founded back in early 2002 by Keith Hufnagel who is a professional skateboarder from New York City. The HUF brand is a Los Angeles based premium footwear and clothing designed and manufactured for contemporary skate and lifestyle.  A lot of the brands inspiration is drawn from the daily life of Keith and his unique experiences travelling around the globe as a skateboarder. He is a sponsored skateboarder which means he is represented by a skate brand as part of their team who attend events and competitions in the hopes of winning and getting the cash prize (plus a bit of publicity for the brand). HUF has a very clean and classic brand aesthetic which embodies a diverse array of cultural inspirations and ideas. What started as a small shop for friends and friends of friends the San Francisco boutique has grown thanks to word of mouth and public community support. It has become one of the most recognised pioneering skateboard and lifestyle brands worldwide.

Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.


Author: Aaron Davis

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