The modern, stylish and powerful Aikon Automatic has been hugely successful since it’s launch. As a result of this, we are now seeing a fantastic new version that is available in a 35mm case. A model that has been created to meet the needs of the modern, ambitious woman. The Women’s Aikon Automatic 35mm has been designed to reflect the personality of it’s owner, and with four variants to choose from, every lady can find her perfect model!
Each watch is incredibly refined, and is imbued with the same high level of quality that can be found on the Maurice Lacroix masterpiece models. This goes to show the dedication and commitment the brand has to producing quality timepieces, making sure the quality is consistent, even compared to much costlier pieces.
Since it’s launch in 2016, the Aikon has been proven to be an extremely popular model amongst men. This is why, in the past few years, we have seen some fantastic variants such as the Aikon Mercury, Aikon Venturer, Aikon Camo, and the Limited Edition Aikon Automatic too! Maurice Lacroix are hoping that the same level of popularity will come of the women’s Aikon Automatic too! However, while the Aikon 35mm does share the same DNA as the original, it has been given it’s own personality, and its own distinct, feminine identity.
Right from the beginning, this 35mm Aikon was designed for a female audience, to fill a void that has been empty for some time. The dial of each of the four models is adorned with 8 square-set diamonds. These diamonds are set on a choice of dials, with two white mother of pearl dials, a black mother of pearl dial, as well as a blue Clous de Paris option too. These models are available in either stainless steel or, for a touch of luxury, two-tone silver and gold plating. The ergonomic design of both the case and bracelet is intended to create a soft and comfortable experience for the wearer, making it a joy to wear!
Maurice Lacroix has ensured that both finishes remain discrete, utilising the time-served skills synonymous with Swiss craftsmanship.
The Launch
This model had quite the launch, with Maurice Lacroix unveiling this new model at an event attended by journalists, influencers, and friends of the brand. The event was held in Paris, at Maison de l’Alsace, Champs-Elysées.
The new range of timepieces was met with a great deal of enthusiasm and excitement upon it’s launch. The warm reception delighted Managing Director, Stéphane Waser, who went on to tell us how happy she was, and how the watch had been created to represent the outcome of their teams considerable commitment. Maurice Lacroix wanted to provide a solution for women around the world who wanted a contemporary, high-performance timepiece, with a luxury feel. A market that the brand is well and truly covering now!
This launch event also gave Maurice Lacroix an opportunity to celebrate it’s new collaboration with talented French designer Adeline Ziliox. The Swiss watchmakers, and French designer came together to put on a catwalk show, with models wearing Ziliox’s latest capsule, as well as the Aikon 35mm on their wrists.
The french stylist has been said to be constantly engaged in a process of reflection, herself, and her eponymous brand continue to redesign the female silhouette season after season. Every piece of clothing is created with the utmost precision and attention to detail, reflecting the urban, modern female.
Characterful, independent, determined, free and definitively urban… It was easy for Maurice Lacroix to identify the strong features that connect its timepieces to the world of Adeline Ziliox.
