Citizen is a brand with a long-standing history in the watchmaking industry. Since its founding in Japan in the 1930s, the brand has become a household name. The electronics company is best known for its high-tech timepieces. A leader in innovative technologies, Citizen has truly earned its place amongst the great watchmakers of this century. For those who have not yet had the chance to fall in love with the brand, we present 5 reasons to buy a Citizen watch.
Citizen watches are reliable and precise.
The brand employs atomic timekeeping making them amongst the most reliable pieces on the market. Using radio waves, the watch is sent a signal of the precise time, day and date from an atomic clock. In Citizen watches that use this technology, the margin of error is just one second in 100,000 years. This ultimate accuracy makes Citizen’s timepieces perfect for those who value their time above all else.
The Promaster Perpetual Chrono A-T features an atomic clock synchronisation in 24 cities worldwide. The watch is made of stainless steel. The bezel is plated black. The case measures 45 mm in diameter. A fold-over clasp with push buttons secures the bracelet. Protecting the complicated dial is a sapphire crystal. The dial is blue with silver-coloured detailing. Luminescent indices and hands contrast the dial. Features on the watch include a chronograph, an alarm and a power-reserve indicator as well as a date aperture.
Citizen watches are made with durable materials.
Citizen watches are made with the highest quality materials. The brand’s timepieces are made to last. Durability isn’t the only factor Citizen focuses on. Comfort is equally as important, so many of the brand’s watches are made of titanium. The material is 5 times lighter than stainless steel. In their super-titanium watches, Citizen applies a hardening technology to the metal, increasing its scratch-resistance. Titanium is not only hypoallergenic and but also more resistant to corrosion. The resulting timepieces are lightweight, gentle to the skin and comfortable to wear anywhere at any time.
A great example of Citizen’s titanium watches is this model. The 44 mm case and the bracelet are titanium and have a brushed finish. To increase the durability of the model, a sapphire crystal is placed over the dial. A dark grey dial contrasts the silver-coloured indices and hands. An inner rotating tachymetric bezel surrounds the dial. Gold-coloured elements add interest to the design. Other features of the watch include the date-aperture placed at the 3 o’clock position and a chronograph. The model is water-resistant up to 10 bars or 100 meters and is powered by an Eco-Drive movement.
Eco-Drive ensures exceptionally long-lasting battery life.
Eco-Drive is perhaps one of Citizen’s most famous features and the most popular of our 5 reasons to buy a Citizen watch. The technology allows the watch to convert both artificial and sunlight into energy used to power the timepiece. Eco-Drive also ensures the longevity of the watch’s battery, with a power reserve of up to 6 months. Introduces in 1975, Eco-Drive was the world’s first light-powered analogue quartz watch able to use any light source for energy.
With its impressive battery life and stunning monochrome gold and black colour palette, this Citizen Axiom watch will become your new favourite piece. Despite the model’s classic silhouette, its design is modern and distinctly minimalist. The 40 mm case and the bracelet are made of stainless steel but have been plated gold for a more extravagant appeal. The black dial is protected by an anti-reflective sapphire crystal. At the 3 o’clock position a discreet date aperture has been placed. The model is splash resistant and should not be submerged in water. It is however powered by Eco-Drive
Citizen watches are versatile in design.
The brand offers a large variety of watches for any taste and fashion style. From high-tech diving watches to simple everyday dress pieces, Citizen has an expansive range. Whether you’re a fan of the simple things in life, you enjoy glitz and glamour or you see your watch simply as a tool, Citizen has a timepiece for you.
A beautiful, delicate piece, this women’s Citizen embodies the brand’s desire to create stylish yet functional pieces. The watch is made of rose-gold plated stainless steel. Its 28 mm case features a polished finish, which enhances the timepiece’s high-class design. Rose-gold dauphine hands and indices contrast the white dial. The bracelet of the watch is feminine and the elongated links at the beginning resemble a bangle. Eco-Drive powers the watch.
Citizen offers prices affordable to everyone.
One of the most appealing features of Citizen is its affordability. The brand offers watches of varying price points in all of its collections, whether that be its diving watches or its classic dress models. This frees you up to pick whichever style or timepiece you like, not limiting you in your choices and allowing you to experiment with your style.
This model is the perfect everyday timepiece. Understated with a classic silhouette, this watch leaves little to be desired. The case measures 42 mm in diameter and is made of stainless steel. Protecting the blue dial is a mineral crystal. A brown leather strap secures the watch. For ease of readability, the watch features large white hour-markers. The hands of the model are silver-coloured and luminescent. A date and a day aperture are featured on the watch. The watch is powered by an Eco-Drive movement and is water-resistant up to 10 bars or 100 meters.
What are your 5 reasons to buy a Citizen watch? Let us know in the comments below.