baselworld 2018 / News

Eden Hazard Joins Ice-Watch


EDEN-HAZARD-e15220578 90700 Hazard


Chelsea star and Belgium international, Eden Hazard, was announced as a brand ambassador for Ice-Watch this year at Baselworld. The signing marks a huge step forward for Ice Watch on the Belgian watch makers 10th anniversary. Who better to have on board for the brand than the captain of both Ice and Hazard’s home nation, Belgium.

“I am proud to wear the colours of a brand whose origins, enthusiasm and exciting boldness I share. Together we are accessible to all generations, countries and cultures. These are exactly the same qualities as the game of football, the unifying sport par excellence.” Eden Hazard

Eden Hazard

Hazard, 27, is a technical, skillful play maker, who played his trade in France, at Lille until he was scouted by Chelsea FC in 2012, and has run riot in the Premier League ever since. Now being one of the most sought after players with the likes of Real Madrid and PSG chasing his signature, it is Ice Watch that have managed to capture the marquee signing. With multiple league titles, domestic cups, and personal accolades under his belt, Hazard is a true professional, and one of the best around.

For Ice Watch, this is a huge move, they are looking to boost UK sales, and push the brand forward into 2018. With over 26 million followers/connections throughout his online media accounts, Eden has a huge influence and a reach all around the world, making him an ideal candidate to promote the brand and gain more attention to Ice Watch


Jean-Pierre Lutgen, CEO – “As a creator of affordable watches for all, this is the kind of collaboration we love. Charismatic, committed, generous, enthusiastic: Eden Hazard is an ideal ambassador. Ice-Watch is looking to partner with personalities who, like him, are well-liked by the general public and move forward while remaining accessible.”



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