When it comes to the world of horology, every letter of the alphabet tells a story. And the letter B is no exception. From the precision-driven innovation of Bulova to the rugged reliability of the Ball Watch Company, “B” offers a blend of history, craftsmanship, and a distinctive design philosophy. In this instalment of The A–Z of Watch Brands, ‘B’ is for Bulova, Ball Watch Company and more. We’ll explore the brands that have made their mark under this bold initial, uncovering their origins, signature timepieces, and what makes them stand out in the ever-evolving world of watches. Let’s dive in!
The A-Z of Watch Brands: B is for Bulova, Ball Watch Company and More
Bulova
Founded in 1875 by Joseph Bulova in New York City, Bulova grew from a small jewellery shop into one of America’s most innovative watchmakers. After opening its first Swiss factory in 1912, the brand gained recognition for its precision and craftsmanship; marking a milestone with the world’s first radio commercial in 1926. The brand also released the “Lone Eagle” watch, which celebrated Charles Lindbergh’s 1927 flight. Its greatest breakthrough, however, came in 1960 with the Accutron; the world’s first fully electronic watch, famed for its tuning fork movement and use in NASA missions. Today, Bulova continues to merge timeless design with cutting-edge technology, staying true to its legacy of innovation.
Bulova Super Seville Precisionist
The Bulova Super Seville is a stylish fusion of vintage inspiration and modern precision. Drawing on the design language of Bulova’s 1970s Super Seville models, it features a 38mm stainless steel “TV-shaped” case with a grooved “coin-edge” bezel and an integrated three-link bracelet. Beneath its silver-white, vertically brushed dial, with a magnified date window at 3 o’clock, lies Bulova’s high-precision Precisionist quartz movement. Vibrating at 262 kHz, it promises smooth sweeping seconds as well as accuracy to mere seconds per year. Protected by an anti-reflective sapphire crystal and with a splash-resistant construction, it balances everyday robustness with elegant aesthetics.
Ball Watch Company
The Ball Watch Company traces its origins to 1891, when Webb C. Ball, a Cleveland jeweller, was appointed Chief Time Inspector of the Ohio railroad. Tasked with standardising timekeeping across the railroads, Ball established rigorous chronometer standards that became the benchmark for American watch precision. His commitment to accuracy and reliability laid the foundation for the company’s enduring philosophy: “Accuracy under adverse conditions.” Today, Ball continues that legacy with Swiss-made watches built for explorers and professionals. Each timepiece combines robust engineering, self-powered micro gas illumination, and a spirit deeply rooted in both railroad history and adventure.
Ball Watch Company Roadmaster Marine GMT Limited Edition
Limited to 1000 pieces, the BALL Roadmaster Marine GMT is for travellers and adventurers alike. It features a 40mm titanium case with a ceramic “Pepsi” bi-directional rotating bezel, matched with a mix of stainless steel and titanium for the bracelet. Powered by the Swiss automatic, chronometer-certified BALL RR1203-C calibre with a 38-hour power reserve, it offers GMT functionality alongside a day-date display. The watch also features 300 metres of water resistance, anti-magnetism to 4,800 A/m, and self-powered H₃ micro-gas tubes for low-light visibility. Combining technical excellence with distinctive style, this model perfectly embodies BALL’s commitment to precision, durability, and adventure-ready design.
Bering
Bering was founded in 2010 by Michael Witt Johansen and Danish adventurer René Kaerskov; whose parachute jump over the Arctic Circle inspired both the company’s name and minimalist aesthetic. Drawing from the pristine beauty and icy serenity of the Arctic landscape, Bering combines Scandinavian design principles with high-quality materials such as sapphire crystal, ceramic, and stainless steel. The brand quickly gained recognition for its sleek, timeless designs and focus on durability and sustainability. Today, Bering continues to embody the spirit of the Arctic through watches that balance modern craftsmanship with understated sophistication.
Bering Women’s Classic
This Women’s Classic model embodies Bering’s signature blend of minimalist Scandinavian design and refined luxury. Crafted with a 26mm gold-tone stainless steel case and matching bracelet, it features a white mother-of-pearl dial with gold baton indices and sparkling crystal markers. Scratch-resistant sapphire glass protects the dial, offering great durability as it does so. Powered by a precise quartz movement and offering 50 metres of water resistance, this timepiece combines practical reliability with graceful sophistication. Perfect for both daily wear and special occasions, it perfectly captures Bering’s philosophy of timeless elegance; one that draws inspiration from the purity and calm of the Arctic.
Baume & Mercier
Baume & Mercier was founded in 1830 and quickly gained a reputation for precision and quality. After expanding internationally, the company partnered with Paul Mercier in 1918, establishing the Geneva-based brand known today. In 1919, Baume & Mercier earned the prestigious Geneva Seal, cementing its place among the top Swiss watchmakers. Over the years, it has blended elegance with innovation—introducing iconic designs like the Riviera in 1973 and the Baumatic movement in recent years; continuing its legacy of refined, timeless craftsmanship.
Baume & Mercier Clifton Baumatic
This Clifton Baumatic model blends refined style with impressive mechanical excellence. It sports a 40mm stainless steel case with alternating polished and satin finishes, paired with a gradient blue dial and a sleek white crosshair. Power comes from the in-house BM13-1975A automatic movement, which is COSC-certified. This movement also offers a remarkable 120-hour power reserve and beats at 28,800 vph. A black alligator strap, which uses a quick-release system, concludes the design of the watch. Moreover, the watch offers water resistance to 50 metres, making it both elegant and wearable for everyday use.
Whether you’re drawn to vintage-inspired charm, adventurous spirit, Scandinavian simplicity, or Swiss refinement, there’s a “B” brand to suit every wrist and every story. Stay tuned for the next chapter in our A–Z of Watch Brands series, where we continue our journey through the timeless art of horology.
What did you think of our ‘A-Z of Watch Brands: B is for Bulova, Ball Watch Company and More’ blog? Which ‘B’ brand has caught your eye the most? Let us know in the comments below!
