Italy has long been celebrated for its fashion, cuisine, and iconic cars. But in 2025, it’s also turning heads in watchmaking. In ‘Our Best Italian Watch Brands of 2025’, we’ll explore the standout names reshaping the art of timekeeping with unmistakable Italian flair. From bold statement designs to sleek expressions of luxury, these brands are elevating the country’s presence in global horology. Whether you’re a seasoned collector or just beginning your journey, this year’s top Italian watchmakers offer something exceptional for every style and wrist. Let’s dive in!
Our Best Italian Watch Brands of 2025
Out Of Order
Out of Order (OOO) was founded in 2013 near Venice, Italy, with a mission to shake up the watch industry. Their signature “Damaged in Italy” concept introduced a fresh take on luxury; watches that arrive looking worn and vintage right out of the box. This deliberate ageing process gives each piece a unique, rugged character that sets it apart from traditional, pristine designs.
Despite their weathered look, Out of Order watches are built with precision and durability in mind. They also marry Swiss-made movements with Italian craftsmanship, and each watch is hand-treated; no two are the same. With a blend of bold style, quality materials, and rebellious charm, Out of Order has become a standout in the world of modern watchmaking.
Our Out Of Order Pick: Out Of Order Dark Violet Automatic GMT
This timepiece blends Italian design with a rebellious twist. Inspired by classic cocktails, it features a violet colour scheme, with a double-layer matte dial that transitions from light to dark violet. Ensuring durability and clarity, a domed sapphire-coated crystal protects the dial. Measuring 40mm in diameter, a brushed and polished stainless steel case frames the dial. A 60-click bidirectional rotating bezel and a screw-down crown also frame the dial. Inside lies a Japanese-made Seiko NH34A automatic movement, offering a 41-hour power reserve as well as GMT functionality. The watch is water-resistant up to 300 meters, making it suitable for various activities. A vertical brushed and polished 316L stainless steel bracelet, with a deployment clasp, concludes the design of this watch. Not only does it provide a secure fit on the wrist, but it also provides a comfortable one.
U-Boat
U-Boat Watches was founded in 2000 by Italian designer Italo Fontana in Lucca, Tuscany, drawing inspiration from a unique family legacy. Fontana’s grandfather had been a military watchmaker for the Italian Navy during World War II and designed a special timepiece for submariners. This connection to Italy’s naval history led Fontana to create U-Boat, a brand focused on crafting bold, oversized watches with strong military influences.
The brand is known for its large cases, robust designs, and intricate mechanical movements. U-Boat also combines Italian craftsmanship with a rugged, masculine aesthetic. U-Boat watches are famous for their signature features, such as the “left-handed” crown placement and detailed dials, which set them apart in the luxury watch market. Today, U-Boat has a loyal global following and continues to push boundaries with its innovative designs and distinctive style.
Our U-Boat Pick: U-Boat Classico 45 Titanium Limited Edition
This limited edition U-Boat watch blends rugged aesthetics with precision engineering. Housed in a lighweight 45mm titanium case, it features U-Boat’s signature left-hand crown with a protective cap, enhancing both ergonomics and visual appeal. The three-level blue metal dial offers exceptional legibility, with oversized Arabic numerals, luminous hands, and a date display. A thick sapphire crystal with an anti-reflective coating ensures the dial remains flawless. Beneath the dial, and also visible through the sapphire crystal case back, is the watch’s Swiss automatic movement. Offering a 62-hour power reserve, it guarantees accurate and dependable timekeeping. A black Alcantara rubber strap with leather lining concludes the design of this timepiece. Stitched with waxed cotton and fastening with a titanium tongue buckle, it promises both comfort and security on the wrist.
Maserati
Maserati, founded in 1914, is famous for its high-performance vehicles and refined design. In the early 2000s, the brand expanded into the world of horology through a licensing partnership with the Morellato Group, a respected Italian manufacturer of watches and jewellery. Models like the Traguardo, Successo, and Potenza reflect the brand’s racing heritage, incorporating elements such as tachymeter bezels and steering wheel motifs. By 2015, Maserati had introduced automatic movement models, appealing to watch enthusiasts seeking more mechanical sophistication.
Over the years, Maserati watches gained international traction, especially in Europe, Asia, and the Middle East. The collections evolved to include higher-end materials, chronograph features, and skeleton dials; most notably in lines like the Epoca and Sfida. Today, Maserati watches continue to embody the brand’s core values of performance, elegance, and innovation. They’re a popular choice among those who appreciate both Italian design and the prestige of a globally recognised automotive icon.
Our Maserati Pick: Maserati Velocità Quartz Chronograph
This Maserati chronograph blends Italian elegance with sporty functionality. The watch comprises a 43mm stainless steel case with a polished and satin finish, paired with a two-tone silver and gold stainless steel bracelet secured by a deployant clasp with push buttons. The black dial exhibits luminous gold-tone indices and hands, offering a sophisticated contrast and enhanced legibility. The dial also showcases three chronograph sub-dials, a date display and a black tachymeter bezel, providing both style and practicality. Powered by a reliable quartz movement, this model ensures precise timekeeping. Moreover, it boasts a water resistance of up to 100 metres, making it perfect for everyday wear.
Pininfarina
Pininfarina watches are an extension of the renowned Italian design house Pininfarina, globally recognised for its iconic automotive design. Founded in 1930 by Battista “Pinin” Farina, the company built its reputation on elegant, forward-thinking car designs as well as a legacy of Italian craftsmanship. Pininfarina entered the watch world in 2023 to translate its automotive design language into wearable timepieces.
Collaborating with select high-end watchmakers, Pininfarina watches are known for their sleek, aerodynamic lines, high-tech materials and innovation-driven aesthetics. These timepieces often reflect the brand’s core philosophy: functional elegance, precision engineering, and a commitment to futuristic yet timeless design.
Our Pininfarina Pick: Pininfarina by Globics Senso Sport Hybrid Smartwatch
This hybrid smartwatch seamlessly blends classic Italian design with modern functionality. Encased in a 44mm stainless steel case with a scratch-resistant PVD coating, it features a sleek white dial protected by sapphire crystal glass. Its hybrid display combines traditional analogue hands with a mono OLED screen, offering a sophisticated aesthetic while providing access to smart features. For optimal comfort, the watch secures with a blue FKM performance strap. Designed for active lifestyles, this watch offers a range of health and fitness tracking capabilities; heart rate monitoring, ECG measurements, stress level tracking and hydration tracking are but to name a few. It also supports connected GPS and various sports tracking modes. With a battery life of up to 14 days in typical use and 30 days in basic watch mode, and water resistance up to 50 meters, this timepiece is both practical and stylish.
What are your thoughts on our best Italian watch brands of 2025? Which brand is your favourite? Let us know in the comments below!
