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Maurice Lacroix Unveils All-New Aikon #tide Watch

In exciting news, Maurice Lacroix has announced its new Black, Red and White Aikon #tide! A watch with a purpose, not only does it make an impression on the wrist but also on the environment. Proud to keep its story with #tide alive, this model is produced with the best upcycled plastic in the industry. Moreover, it also has very high-level watchmaking features to propose. Through this new Aikon #tide, Maurice Lacroix are contributing to the global effort for a more sustainable, and with the purchase of this timepiece, you too can help. For every watch sold, its a total of 17 plastic bottles that are taken from our oceans. So if you’re after a watch that is both stylish and sustainable, keep reading to discover more about the Aikon #tide Black, Red and White.

The All-New Aikon #tide Black, Red and White

The Dial and Movement

Maurice Lacroix has designed this timepiece to attract the attention of any onlooker. Its black, red and white colour scheme provides a strong and rich contrast; allowing it to stand out and showcase its contemporary appeal. Reminiscent of the ocean, the white dial features a Jura waves motif as well as red baton indices and hands. For optimal timekeeping in low-light situations, both the baton indices and hour and minute hands are coated with SuperLuminova. Furthermore, to increase the functionality of the timepiece, a date aperture features at 3 o’clock.

A sapphire crystal protects the dial; not only does it provide great clarity but it also showcases the durability levels that the watch possesses. As well as this, a fixed red bezel surrounds the dial. Adopting Maurice Lacroix’s infamous ‘six-claw- design, it is extremely eye-catching and further highlights the contemporary look of the watch. A quartz movement powers this model; providing both great reliability and precision it makes the watch a great option for day-to-day wear.

The Case and Finishing Touches

A black #tide case frame the dial. Measuring 40mm in diameter, it is an inclusive size that both men and women can wear with style! #tide is an extremely durable material and its production has a much smaller carbon footprint than virgin plastic. Hence Maurice Lacroix has used this ocean-bound upcycled plastic throughout the construction of the watch. A constant reminder of your sustainable purchase, the #tide logo features on the case back. Moreover, aided by the screw-down crown, the timepiece is water-resistant up to 100 metres.

A red and black rubber strap come with this Aikon #tide. Both straps feature the Maurice Lacroix ‘m’ logo underneath the case and fasten with a #tide buckle. The interchangeable nature of the strap means you can have one colour one day and the other the next. So essentially you have two watches for the price of one!

With an Aikon #tide you’re not just making a purchase, you’re making a statement. If this Black, Red and White model has piqued your interest, click here to view it on our website.

What did you think of the all-new Maurice Lacroix Aikon #tide Black, Red and White watch? Will you be adding it to your collection? Let us know in the comments!

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