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Best Fashion Watch Brands

Fashion watches are great for those just getting into the habit of wearing a watch. They also make a fantastic choice for those who like to match their timepiece to their outfit. Fashion watches tend to have the same appeal as luxury models, however, it’s their affordable price tag that makes them attractive to many. When it comes to fashion watches, image is everything; more care about the style of a watch rather than its function. Hence they have seen a rise in popularity over the past couple of years. We have curated this short guide on the best fashion watch brands to help point you in the right direction when wanting to purchase a timepiece of this kind. Whether it’s the aesthetics of the watch itself or the movement that powers it, these brands all produce fashion watches deserving of a place on any wrist.

Our Best Fashion Watch Brands


Founded in 1983, Swatch was built in response to the Quartz Crisis of the 1970s. The brand shifted the focus from new quartz technology to a fresh, fashion first aesthetic. Bold designs and vivid colour combinations caught the attention of consumers, and soon enough, many forgot about what was going on underneath the watch. Rather than buying a quartz watch because of its exceptional accuracy, people would buy one because of its aesthetics. Fast forward to current day and people are still buying Swatch watches for this exact reason. A fashion watch through and through, if you want to purchase a watch from this realm, Swatch is your best friend.

Our Swatch Pick: Swatch PINK PAY! Unisex Pink Semi-Transparent Strap SVHP100-5300

With a beautiful and soft design, this Swatch features a transparent light pink dial. Blue Arabic numerals and hands adorn the dial and provide a playful contrast. The light blue minute track showcases this further. Many fashion watches utilise affordable materials in their design; and with a 34mm pink plastic case, this Swatch makes no exception. The case houses the quartz movement which powers the watch, and thanks to its transparent finish, can be observed through both the dial and case back. A pink silicone strap completes the watch’s design. While the design may be finished, there is an additional feature which sets this watch aside from others mentioned in the guide. Equipped with SwatchPAY!, you can simply wave your wrist and make contactless payments with ease!


Known for their fashionable watches that are both fun and accessible, Fossil was founded in 1984. Like Swatch, it is one of the brands that shifted the focus from new (at the time) quartz technology to a fashion-first aesthetic. While drawing inspiration from vintage American style, Fossil captures a unique sense of American creativity and ingenuity. This is reflected through their high-quality yet affordable timepieces.

Our Fossil Pick: Fossil Men’s Neutra Chrono | Black Dial | Gunmetal Steel Mesh Bracelet FS5699

Functional and fashionable, this chronograph model features a black dial with three sub-dials. For extra practicality, there is a date aperture between the 4 and 5 o’clock positions. Keeping the design simple, the dial is adorned with a mix of silver Roman numeral and baton indices as well as silver hands. Mineral crystal protects the dial while a 44mm gunmetal stainless steel case frames it. Within this case is the Japanese Quartz movement which powers the watch. Although a quartz movement is on the more affordable side, it provides great reliability and accuracy. Hence it is used in many fashion watches. The watch is secured with a gunmetal stainless steel bracelet. For optimal security, it fastens with a mesh safety buckle. Moreover, the watch is water resistant up to 50 metres. It is both suitable and practical for daily wear.


Branded under The Timex Group, Guess is known for their fashion watches. With adventurous, striking and confident designs, they are the perfect timepiece for individuals who want to make a statement. Styles for women range from trendy-casual to sophisticated-chic, while the collection for men encompasses the best of masculine design. Providing quality timepieces for stylish individuals, Guess is one of the best fashion watch brands for the modern day consumer.

Our Guess Pick: Guess Women’s Silver Dial Rose Gold Tone Beaded Stainless Steel Bracelet GW0401L3

With an air of elegance, this Guess Gala model is the perfect timepiece to incorporate into a capsule jewellery collection. For a glamorous look, the silver dial is adorned with a mix of Arabic numerals and crystal-set baton indices. Rose gold hour, minute and second hands effortlessly complement the dial. A crystal-set bezel and a rose gold-tone stainless steel case frame the dial. The case measures 30mm in diameter, so this model is better suited to those who want a smaller watch on their wrist. A quartz movement powers the watch; not only does it provide great precision but also great reliability. Completing the design of this timepiece is a rose gold-tone stainless steel bracelet. With crystal-set detailing and a beaded effect, it is sure to stand out on the wrist.

Tommy Hilfiger

In 2001, Tommy Hilfiger licensed Movado Group to design, manufacture and distribute their watches. This ongoing partnership produces timepieces that complement the casual American lifestyle and design aesthetic of the Tommy Hilfiger brand. To ensure they stand out from the crowd, the watches come in a variety of sizes, shapes and colours. As well as this, they feature innovative design elements which push the boundaries of watch design. Thanks to its unique and iconic style, Tommy Hilfiger will always be one of the best fashion watch brands.

Our Tommy Hilfiger Pick: Tommy Hilfiger Men’s Clark (46mm) Blue Dial / Blue Silicone Strap 1792083

Tommy Hilfiger’s iconic red, white and blue branding colours are used throughout this model. The dark blue dial features three sub-dials which showcase the day, the date and the time in 24 hours. As well as this, the dial exhibits silver tone baton indices with matching hour and minute hands. While providing a playful contrast, the red second hand reinforces the brand’s iconic colour scheme. A 46mm stainless steel case frames the dial and within this is the quartz movement which powers the watch. For a touch of elevated texture, the blue bezel features knurling. Completing the sporty look of this timepiece is a blue silicone strap with red stripe detailing. It fastens with a pin buckle, so not only is the watch secure but it is also comfortable on the wrist.

Michael Kors

One of the biggest names in the fashion industry, Michael Kors is famous for its luxurious, elegant and timeless style. In 2004, they partnered with The Fossil Group and created a range of timepieces for both men and women. With a comfortable yet chic nature, the watches are inspired by the people who are intended to wear them; aiming to bring out the inner confidence of the wearer. Made from only the highest quality materials, and a reliable quartz movement, Michael Kors timepieces are designed to be practical as well as stylish. They are one of the best fashion watch brands for those who don’t want to sacrifice form or function.

Our Michael Kors Pick: Michael Kors Parker | White Mother-of-Pearl Dial | Gold Stainless Steel Bracelet MK4693

Exuding luxury in every possible way, this Parker model follows a gold colour scheme. The white mother-of-pearl dial is adorned with a mix of Arabic numerals and baton indices as well as gold-tone hands. Between the 4 and 5 o’clock positions sits a date aperture. Proving an extra element of functionality, it illustrates that Michael Kors has not just placed all of its focus on the design of the watch but also how it performs. Reinforcing the luxurious nature of the watch, its bezel is crystal-set. Measuring 38mm, a gold-tone stainless steel case frames the dial. The quartz movement which powers the timepiece sits underneath this. Securing the watch to the wrist is a gold-tone stainless steel bracelet. Although simple in design, it completes the luxurious feel of the watch perfectly.

What did you think of our best fashion watch brands? Will you purchase a timepiece from any brands mentioned in this post? Let us know in the comments!

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