Ducati are most famous for their iconic red motorcycles and their success in world-renowned rallies. The brand has Italian roots, dating back to the 1920s, which allows for decades of experience in creating high quality products. The brand offers a range of products for fans of the brand to express themselves and their love of motorcycles. This range includes clothing, accessories, and Ducati has expanded their collection by introducing Ducati watches. Ducati watches share all of the bold and iconic features of the motorcycles, with a touch of elegance and style that makes them suitable for daily wear.
A Brief History of Ducati
Ducati began in the 1920s in Bologna, Italy. The brand has not always made motorcycles, having started the company by building radios. Adriano Cavalieri Ducati patented a short-wave transmitter that he could use to communicate with people in the United States. Adriano then collaborated with his brothers Bruno and Marcello to create the Società Scientifica Radio Brevetti Ducati. This company made the small Manens Capacitor. The company employed only two workers and a secretary. Unfortunately, the site was destroyed during the second world war.
After the destruction of the site, the family were determined to rebuild. The decision was made to change the brand’s core product and the newly rebuilt site became a motorcycle manufacturing facility.
After the war, the Italian people were calling for mobility. They required easy and convenient ways to move around their cities. The favourable option was micro-engines that could be attached to any bicycle at a moment’s notice. Ducati noticed this and created the Ducati Cucciolo, answering the call for convenient motorisation with a product that revolutionised the industry.
Moving into the 1960s, the car industry was growing exponentially, meaning that there was not so much desire for motorcycles for practical, commuting purposes. This allowed brands like Ducati to shift how the general public viewed motorcycles, with the opinion of them becoming more focused on fun and freedom. The youth became enamoured with the idea of owning and riding motorcycles, and they became a method of self-expression.
Throughout the 1970s, Maxi motorcycles were popularised as racing became a more popular sport. With the 1980s came the start of supersport racing bikes which furthered the image of fun, freedom and youth that motorcycles had come to be associated with.
The 1990s to Now
A post-consumer society meant that goods were purchased to contribute to one’s identity. This became the case for motorcycles as riders strongly affiliated themselves with certain brands which they felt best reflected their own personalities. Motorcycles came to be premium objects that could be used for fun rather than for commuting purposes. Ducati began to shift focus onto the technology, style and design to ensure consistent progression into the future of the motorcycle industry.
In recent years, Ducati have embraced the immediacy and online nature of modern society and have created and shared events such as World Ducati Week to promote the brand to a new, younger audience. The essentials of motorcycling are the same as they have always been, so Ducati’s principles and heritage are still a core part of the running of the brand today. The thrilling and adrenaline filled experience is still the same as it was when Ducati was founded in the 1900s, even with the array of technological advancements.
Introducing Ducati Watches
Ducati have designed their range of watches to be striking and bold, and each one has an individual and unique look. The majority of the watch models feature elements of the brand’s signature red shade in a nod to the racing history of Ducati. The watches all have the same stylish and eye-catching look that made Ducati motorcycles so iconic, making them the perfect accessory for any lovers of the Ducati brand or motorcycle enthusiasts.
This model features a white and silver colour scheme which gives the watch an elegant and classic look. The Ducati Corse logo is present at the 9 o’clock point on the dial, adding a vibrant touch of red to the watch. The dial features two silver sub dials. One sits underneath the 12 o’clock position and the other sits above 6 o’clock. A date aperture is present at the 3 o’clock position on the dial. The baton indices and hour, minute and second hands are luminescent to ensure that the dial is easily readable, even in the dark. A stainless steel tachymeter bezel surrounds the dial. A stainless steel case frames the dial and the watch is finished with a matching stainless steel bracelet. This model is powered by a quartz movement and is water resistant up to 100 metres (10 bar).
Ducati are famous for their red motorcycles, so this model perfectly captures the look of the brand. The red dial features three silver sub dials and a date aperture between 4 and 5 o’clock. A black tachymeter bezel surrounds the dial and a 44mm brushed stainless steel case frames it. The dial exhibits silver-coloured polished hands and indices. This watch is powered by a precise and reliable quartz movement. With water resistance up to 100 metres, this model is suitable for some water-based activities. A black silicone strap secures the watch on the wrist. The strap features a red leather insert and fastens with a pin buckle. This model would be the perfect timepiece for any true Ducati enthusiasts due to the bold colour choice.
This black and red model from Ducati is a subtle way of adding the iconic shade of Ducati red into daily accessorising. The black dial features two silver sub dials and one red sub dial. A date aperture is present between 4 and 5 o’clock. The dial exhibits an inner tachymeter bezel and silver baton indices. The hour and minute hands are silver, and the second hand is red. This model is powered by a quartz movement and is water resistant up to 100 metres. The dial is framed by a black plated stainless steel case that measures 49mm in diameter. The larger size of this watch ensures that the dial is easy to read whilst on the go. This model is finished with a black silicone strap that features red top stitching and fastens with a pin buckle. The small, subtle hints of red on the dial and strap add a touch of Ducati style to an otherwise understated watch.
Black and rose gold is an elegant and timeless colour combination and this watch combines the colours flawlessly. The black dial features two rose gold framed sub dials with rose gold baton indices and hands. A date aperture is placed at the 3 o’clock position on the dial. The dark dial features the Ducati logo in the 9 o’clock position to ensure that the watch features an element of the brands eye-catching shade of red. The dial is surrounded by a rose gold tachymeter bezel, giving this watch an additional utility. The watch is powered by a precise quartz movement. A black perforated leather strap secures the watch on the wrist. The perforated style is reminiscent of racing style, giving the wearer an additional reminder of the heritage of the Ducati brand.
This simple model features a clean grey dial with a date aperture positioned at 6 o’clock. The dial exhibits silver Arabic indices and the red Ducati logo at 12 o’clock. The hour and minute hands are black with luminous elements, and the second hand is red. A stainless steel intricate ridged polished bezel surrounds the dial. A brushed stainless steel case houses the precise and reliable quartz movement that powers the watch. This model is finished with a black silicone strap that ensures for comfortable wear.
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