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01926 298499
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Citizen Mens | Eco-Drive | Stainless Steel Strap | Black Dial |


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Complete with Citizen 5+1 Year Guarantee *
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Official Dealer for Citizen Watches
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  • Product Description
    Product Specifications

    Unique and classic in one cleverly designed package, this Citizen model really looks the part on the wrist, enhancing any outfit.

    A classic two-tone of stainless-steel and gold shows off the lines of the bracelet and crowns on the case, while a sporty black bezel surrounds a blue fascia. The dial layout also blends smart and sporty looks and brings a nice level of functionality, including:

    perpetual calendar, alarm, charge indicator, 24 hour display, chronograph, and more.


    As an authorised dealer of Citizen all our products are complete with:
    • Citizen 5+1 Year Guarantee *(+1 year with Citizen UK registration)
      fully stamped & dated (where appropriate)
    • Instruction manual
      Please note some brands use online manuals
    • Official Packaging
      Official Citizen packaging
    Protected by Copyscape Online Plagiarism Test
    Product Specifications
    • Gender
      Mens Watches
    • Movement & Power
      Solar Powered Quartz
    • Clearance
      Sale Items
    • Features
      Charge Indicator, 24 Hour Subdial, Perpetual Calendar, Chronograph, Alarm, Date Display
    • Strap Material
      Two Tone
    • Case Material
      Stainless Steel
    • Display Type
    • Dial Colour
    • Strap Colour
      Silver, Gold
    • Case Width
      45 mm
    • Clasp Type
      Fold Over Clasp
    • Dial Shape
    • Hour Markers
    • Water Resistance
      100 metres
  • Delivery & Returns
    Free delivery is available on all UK orders - click for information about delivery methods & international pricing
    For items listed as in stock, your order should be completed before 4:00pm (Monday-Friday) for us to despatch the same day or before 11:30am on Saturday for delivery Monday. Please note that all orders must pass our security policy before they are despatched and we must be able to take payment successfully, if this is not possible we will email or send an SMS with further instructions. For queries and delivery questions please feel free to call us on 01926 298499.
    For other items, a delivery estimate will be shown where possible. If we feel we are unable to adhere to the timescale after you place your order we will contact you to make you aware and allow you to change your order if necessary. Items will be sent by your chosen delivery method once they are back in stock and payment will not be taken until the items are despatched (NB. PayPal and Amazon orders are charged immediately).
    Click & Collect from a local Post Office
    We now offer Click and Collect to over 10,000 UK Post Offices. Simply select the option during checkout and enter your postcode to find your closest Post Office. We will send the package using Royal Mail Tracked or Special Delivery (next day) and once your package is ready to collect an email will be sent from Royal Mail (proof of ID will be required). Please note it is not possible to use PayPal or Amazon checkout with this delivery option.
    Returns Policy

    We aim for you to be absolutely delighted with your purchase and therefore offer you 30 days to change your mind on any item purchased from this website. You may do this by using the form provided with your order or otherwise. We will provide a refund of all payment received (not including delivery upgrades), usually within 48 hours of receipt of the product. This will be made to the original payment method. For most payment methods it will take 3-5 working days for this to show on your statement.

    Please ensure items from your order are suitable before wearing as we are unable to accept items which have been worn under our returns policy.

    For UK orders, you may generate a free tracked and insured returns label on the Royal Mail website (opens in a new window). You can print this label and send it back at any local Post Office at no cost to yourself. Please retain the proof of postage receipt. Unfortunately we are unable to provide a refund for returns through other methods, so we recommend printing the free postage label provided. For international returns, you will need to bear the cost of returns postage. Please ensure the watch is returned to us in an unworn, new condition with all the original packaging (manufacturer's manual and guarantee if applicable). Please ensure items from your order are suitable before wearing as we are unable to accept items which have been worn under our returns policy. We reserve the right to make deductions for unnecessary damage caused to the product by yourself.

    We are also able to offer an exchange to a different product if required, please specify this when returning your product.

    If a fault develops with a watch that is outside of the 30 day returns period or is no longer in a new condition the watch can be returned to the manufacturer under the terms of the guarantee (we are an official UK dealer for all brands on our website) so that they can rectify any issues. For more information please see our returns policy page.

  • Finance Options
    Get your goods but don't pay for up to three months!
    Use afforditNOW to get your goods NOW but spread the payments over 12 months!

    What is afforditNOW?

    afforditNOW offers a flexible, safe loan so you can get your goods now and pay for them later. You can use afforditNOW to make purchases instantly and choose the repayment terms that are best suited for you.

    How does it work?

    afforditNOW is really simple to use. Apply and receive an instant decision (manual review required in some cases).
    Pay just £9.99 today when you apply (refunded if your application is unsuccessful).
    You also have the option to defer payments for up to 3 months and can spread the cost over up to a year.


    Payment Holiday - please select when you would like to start paying back. You can take a payment holiday of up to 3 months!

      Number of Repayments - please select the number of payments you would like to spread the cost over.

        Payment Date - choose your Direct Debit date. Payment is taken on or after this date each month.

        • 1st of the month
        • 15th of the month

        Monthly repayment of

        Basket total:
        Pay today:
        1 final payment of:
        Total payable:
        Amount borrowed:
        Cost of credit:
        Interest (fixed):
      • Authorised Retailer
        First Class Watches are Citizen watch retail partners so you can be assured your sparkling new watch will arrive with a stamped manufacturer's warranty, packaging and instructions.
        This item is supplied with:
        • Official Citizen guarantee
          fully stamped & dated (where appropriate)
        • Instruction manual
          Please note some brands use online manuals
        • Official Packaging
          Official Citizen packaging
      • Product Reviews (4)
        Customer Reviews
        5 / 5
        Average Rating
        5 star (Best) (4)
        4 star (0)
        3 star (0)
        2 star (0)
        1 star (Worst) (0)
        5 Quality
        5 Value
        5 Ease of use
        5 Style
        Overall Rating
        I bought this for my BABA and he loves it so much. It’s an amazing stylish watch which I received better deal from First Class Watch as a loyalty customer. I bought altogether 4 watches from them and their customer service is excellent. I strongly recommend for buying.

        reviewed 14/09/2018

        5 Quality
        5 Value
        5 Ease of use
        5 Style
        Overall Rating
        Wanted to Gift a nice watch to my brother.Bought a nice watch in an extremely good price(nearly 50 pound less as compared to another famous shop),delivery was quick in a nice box.My brother loved it that made me very happy..

        reviewed 04/05/2018

        5 Quality
        5 Value
        4 Ease of use
        5 Style
        Overall Rating
        Customer picture of Citizen Mens | Eco-Drive | Stainless Steel Strap |  Black Dial | BL5514-53L I wanted to write a review for this watch as there doesn't seem much info on it over the net.
        Firstly, price-wise this is an absolute steal! If the RRP is correct, which it seems to be from the other places I have found it, then £160 is a crazy bargain.
        I wanted a decent watch that didn't break the bank, and over the past month have looked at so many to the point of getting fed up. From generally looking around Citizen seemed the best value for money without a doubt. What you get with a Citizen for the price is incredible and to be fair I'm surprised they don't cost more. Once settled on wanting a Citizen this is one of the first I saw.
        The Eco-Drive function was a big selling point, I love the fact it should never need a battery change, and although I will not be getting it wet I think it is fantastic if you were to use it for swimming or diving as it will never lose it's waterproof properties.
        Although I like the extra dials and that that you get with most of the watches as they just look good, for me they would be unnecessary. I don't require a Chronograph, although this does have one, but not on the scale of others, this being one of the three, as well as one showing 24 hour time, one for function. So all three were useful for me and not just for show. Although you could argue that most of the time it's obvious whether it's AM or PM! It's still functional.
        The watch also has a perpetual calendar which was a big selling point. No need to set the date, ever, unless you live on into you hundreds. That includes leap years.
        Local time is a great function, too, you set it for where you are going so when you need to change time zones just stick it on L-TM and it will advance (or go back) to the exact hour, minute and second of the time zone you have set it for.
        I have not used the alarm but it does have one, so cannot comment on that other than it probably coming in handy on occasion.
        As for looks, it does look very nice. It is not stupidly big as some are, a bit like having a kitchen clock strapped to your hand! Bezel is black, face is very, very dark blue. You'd be forgiven for not realising it is blue actually, but it looks really nice. Bracelet is attractive with a little gold plating to break it up, hopefully this will wear well and not rub off too easily.
        Watch also will show if the battery is low. I like the fact that the reserve battery inside stores power for a very long time, and that also it can use any light, be it sunlight or false light, that is brilliant.
        I think that has covered it all! Overall, fantastic value for money, functional, good looking, and hopefully long lasting.

        reviewed 24/03/2018

        5 Quality
        5 Value
        5 Ease of use
        5 Style
        Overall Rating
        I purchased a citizen watch as a gift for my brother.It is a beautiful watch in a presentable watch case.My brother will really love it.I bought it at a great price,less than half of the total price.Great experience indeed..

        reviewed 16/03/2018

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