{"id":11309,"date":"2018-08-08T16:04:21","date_gmt":"2018-08-08T15:04:21","guid":{"rendered":"https:\/\/www.firstclasswatches.co.uk\/blog\/?p=11309"},"modified":"2018-08-10T16:59:24","modified_gmt":"2018-08-10T15:59:24","slug":"filippo-loreti","status":"publish","type":"post","link":"https:\/\/www.firstclasswatches.co.uk\/blog\/2018\/08\/filippo-loreti\/","title":{"rendered":"Filippo Loreti – Exquisitely crafted for elegance that lasts"},"content":{"rendered":"

PLEASE NOTE THAT THIS IS A SPONSORED BLOG POST WHERE WE WERE SENT WATCHES IN EXCHANGE FOR THE BLOG POST, WE DO NOT STOCK FILIPPO LORETI WATCHES.<\/strong><\/p>\n

Filippo Loreti\u00a0is a crowdfunded timepiece project which managed to reach the top 20 biggest Kickstarter campaigns ever and the most successful timepiece crowdfunding\u00a0project that Kickstarter have ever seen.<\/p>\n

So how did this Luxury watch brand manage to break two world records, start up a watch company from scratch and cause such a stir in the luxury watch industry in just under three years? To find out we have to take a journey to 2015 when two brothers named Danielius and Matas Jakutis we’re out shopping for new watches in Milan.<\/p>\n

\"Danielius<\/p>\n

Whilst shopping for new timepieces the two Jakutis brothers found that watch prices were exceptionally higher than they imagined that it would to produce these timepieces. Danielius and Matas decided to do some research into the watch market both online and in-store to see just what kind of markup the retailers as well as the brands themselves were making on the timepieces they were selling. Their findings were pretty interesting…<\/p>\n

\"FilippoThe Jakutis brothers worked out that in order to cover the cost of the watches distribution, wholesaler markup, retailer markup and any marketing campaigns that any of these companies may run the luxury brand watch has to be sold on average for a price in between 10-40 times higher than the cost of its manufacture.<\/p>\n

They also found that each time the luxury watch trades hands the price of it increases and as this goes from 1, 2, 3 or even more different companies you could end up paying up to 1000% more than its manufacturing cost.<\/p>\n

Take a look at the last luxury watch you brought, that specific watch might have only cost the manufacturer \u00a3100 or maybe even less in materials and labour costs to produce, however the price tag on the watch when you brought it was probably more likely to be over \u00a32,000. This kind of markup on pricing for watches has reportedly been going on for decades, customers had to choose to either pay the inflated price tag for a watch of premium quality of be forced to buy a less costly timepiece and risk it having a poor build quality of low quality materials.<\/p>\n

But that\u2019s all about to change…<\/strong><\/p>\n

\"Filippo<\/p>\n

It was in 2015 that Filippo Loreti launched their record breaking crowdfunding campaigns. They managed to raise a staggering $10,000,000, which mean they could start creating and designing their exquisite timepieces to eager consumers in every corner of the globe. Due to the brands ethos, it was important for them to create watches which were fair and honest prices, and thats just what they did, creating iconic, limited edition watches that were inspired by some of the best Italian architecture, produced by the brand and sold directly to the consumer.<\/p>\n

Individuality is a strength that Filippo Loreti’s watches allure with every colour, curve, angle right to the very last detail. These statement timepieces can be styled to each individual look and style choice, encouraging the wearer’s self expression. They appeal to a vast audience and are co-developed with community of the brand which results in timepieces that are not only luxury in style and material but a product which is engaging with millennials; their desire surrounding thoughtful design, establishing excellent quality and overwhelming devotion to creating a connection with the youth.<\/p>\n

As a consumer, you are spoilt for choice with their three signature series: Venice Series, Rome Series and the Automatic Series. Their classic collections range from the traditional battery powered watches to sophisticated automatic watches which are powered by the kinetic energy of your hand movement.<\/p>\n

\"Venice\"<\/p>\n

Venice Quartz Series<\/h2>\n

The Venice series has been inspired by the glorious architecture of the city, specifically the incredible building that is St Mark’s Basilica (Basilica di San Marco). This grand building actually started out its life as a modest building back in the year 828. Over the centuries that followed the buildings fantastic interior started to become covered with opulent gold mosaics that take viewers on a immersive visual journey showcasing biblical stories that are amplified by the breathtaking iridescent effects of the mosaics themselves.<\/p>\n

The whole of St Mark’s Basilica has been decorated with incredible detail from its walls and columns to the roof and floor the buildings architecture truly is a masterpiece that really secured St Mark’s Basilica as one of the main symbols of the Republic of Venice\u2019s wealth and power.<\/p>\n

The luxurious feel of this building comes from the planning that has gone into the choices of materials and colour that Filippo Loreti have based the Venice series of timepieces on this illustrious Basilica.<\/p>\n