Thomas Sabo’s brand ambassador, the magic of Rita Ora. For those fans of both Thomas Sabo and Rita Ora, Thomas Sabo announced from the 1st July the famous singer and X Factor judge would be the new face of their brand as well as collaborating to create a new jewellery collection that will be released in the middle of July.
For those fans of both Thomas Sabo and Rita Ora, Thomas Sabo announced from the 1st July the famous singer and X Factor judge would be the new face of their brand as well as collaborating to create a new jewellery collection that will be released in the middle of July.
Thomas Sabo stated on their website:
‘Rita Ora’s strong personality, passion, creativity and confident styling skills match and highlight the multi-faceted THOMAS SABO collections, making jewellery dreams come true.’
Here is a look at Thomas Sabo’s preview online:
Thomas Sabo’s new jewellery collection, which is to be released on the 15th of July, has been created with Rita Ora in mind. Sabo stated that she had been chosen as the new brand ambassador due to her unique and range of styles that fit the brand’s existing jewellery and watch collections.
The collection has a strong theme of magic throughout with a recurring celestial style throughout the entire collection which bold, dreamy and most importantly beautiful. Some of the pieces were inspired by the Kingdom of Dreams collection. For those who follow Rita Ora on Instagram, you may have already seen a sneak preview of the new collection as she wore some jewellery pieces to a recent concert at the London 02 Arena.
Here are Rita Ora’s thoughts on the new collection:
‘Wearing jewellery is like magic, it glitters, radiates and gives energy. My THOMAS SABO campaign is meant to be the special power radiating from jewellery and to inspire women in creating personal looks full of vibrancy.’
We can’t wait to see the new collection, which will first be released on Thomas Sabo’s website. If you like the look of Thomas Sabo and want to check out their existing collections then click here to view their vast jewellery range or alternatively you can view their collection of watches here.
What are your thoughts on Thomas Sabo’s brand ambassador? Let us know in the comments below!