The History of the Swiss Watch Industry Part One
Jul31

The History of the Swiss Watch Industry Part One

One thing everyone in the world knows about watches is that buying a Swiss watch is the nearest to a guarantee of excellence you can get in today’s world. As an advertisement for Zurich Airlines says “Like shopping for a Swiss watch. Hard to make a mistake.” Going back to the days of the pocket watch, throughout the foundation of the Japanese watch industry, during the quartz crisis and after the release of the Apple watch –...

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“Swiss Made” Will Be Even More Impressive In 2017
Jul29

“Swiss Made” Will Be Even More Impressive In 2017

When you see the words “Swiss Made” on a watch, you’d be forgiven for assuming that the entire watch, or at least the entire movement, was made in Switzerland. Surprisingly, that isn’t the case. As explained in 5 Common Myths and Misconceptions About Watches, “’Swiss-made’ means that at least 50% of the parts inside the watch were made in Switzerland. It also means that the first and last wheel were added in...

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Casio Show Off Their Early Smartwatches
Jul27

Casio Show Off Their Early Smartwatches

Casio have been showing off their influence on the development of smartwatches in a public display at the former home of Toshio Kashio, the late co-founder of Casio. Seiko can lay claim to some of the earliest smartwatch style features in their Seiko TV watch and Seiko computer watch all the way back in the 1980’s, but Casio had an impact too! In fact, if you grew up in Japan during the 1990’s, you’ll probably have...

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8 Extraordinary Watches Which Will Make You Go “WOW!”
Jul26

8 Extraordinary Watches Which Will Make You Go “WOW!”

There are so many different watches on the market that it is sometimes difficult for the amazing ones to get noticed. Even the most extraordinary watches with unbelievable features are almost completely unknown by many people. Some of these extraordinary watches include the kind of technology (and design) you would only have expected to see on Star Trek when you were a child. From crazy futuristic designs, to the kind of features you...

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Citizen’s “Changing Horizons” Wins Award
Jul24

Citizen’s “Changing Horizons” Wins Award

Citizen won a Pride of Lions for the at the 2015 Cannes Lion International Festival for Creativity. The Cannes Lions festival has been running for 62 years and is the world’s biggest celebration of creativity. Citizen won this years Promo & Activation Gold and Silver Lions for “Changing Horizons”, which is Citizen’s first global advertising campaign in their long history. Citizen’s “Changing Horizons” Campaign?...

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