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D&G and Sony Ericsson Reveal 24ct Gold Mobile Handset Thursday 20 August, 2009 16:54:57
Shorter than a tube of lipstick and in clamshell form factor the latest endeavour by Dolce and Gabbana – a mobile phone, accented with by 100% pure gold. This comes long after D&G have been designing for the smaller form factor, with branded jewellery and D&G watches already part of the line up.
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Swatch 'strong outperformer' Tuesday 18 August, 2009 22:10:31
The Swatch Group saw sales decrease 15.3 percent to approx $2.29 billion for the first half of 2009, compared with about $2.75 billion for the same period last year.
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Zenith Launch Exclusive Watch for Space Travels Thursday 13 August, 2009 16:05:03
Zenith have launched a watch designed specifically for space travel. The new El Primero Zero-G Multi Dimensional Tourbillion is really unique. Launched as a limited edition model at a price tag of half a million dollards, the watch does not use any precious metals, just the usual PVD (Physical Vapor Deposition) solution that makes a watch impermeable to magnitude.
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Biggest Jewellery theft in the UK Thursday 13 August, 2009 15:54:44
Expensive watches were amongst the items stolen in the UKs biggest ever Jewellery heist recently. 40 Million worth of Jewels and watches were stolen by what appears to be a well organised and professional robbery at the high profile Mayfair Jewellers.
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Latest CK Watch News Wednesday 12 August, 2009 12:20:22
New CK designer models
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Calvin Klein launch new USB sun glasses Wednesday 12 August, 2009 12:09:50
In a strategy which includes targetting the more technologically minded, Calvin Klein have launched USB sunglasses. The glasses feature a detachable arm that reveals a 4GB USB port, ready to store music, photos, or data.
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Fossil Has A New Boyfriend! Saturday 01 August, 2009 18:14:31
The latest range of watches from Fossil uses men’s fashion shapes and styles and puts them on a woman’s watch – and you have the “Boyfriend” range from Fossil. Other than beautiful over-sized style this range is more than first meets the eye.
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Seiko Launches a Slim Line Mechanical Men’s Range Saturday 01 August, 2009 17:47:29
A beautiful automatic movement (6R15 23J) adorns Seiko‘s latest addition to the market. Targeted at those who prefer a clean dial and slim line thickness and small case width; this Seiko range is a big deviation from Seiko’s latest eye catching watches such as the Velatura Ocean Racer or the Spring Drive.
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Casio G-Shock Mini is launched in the USA Tuesday 28 July, 2009 20:39:42
Casio is finally bringing the G shock mini line to the American market. These models have proved incredibly popular with women in Europe and are available in 3 colours.
Shigenori Itoh, the vice president of Casio watches was quoted in the press release saying, "We are thrilled to offer fashionable water and shock resistant watches for chic active women everywhere...
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The Seiko Spring Drive and outer space Tuesday 28 July, 2009 20:34:36
The Seiko Spring Drive and outer space

There are not many people who need a watch that can survive the airlessness of space but Richard Garriot is one of them. Working on the International Space Station he could have chosen the over rated Omega Speedmaster or the Fortis Cosmonaut but he has turned instead to Seiko.
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Seiko goes global with their Ananta line Tuesday 28 July, 2009 20:28:09
One of the frustrations of being a fan of Seiko is that the best models are only released to the Japanese market, yet all this is about to change with the launch of the Ananta line at the Basel watch fair in Switzerland.
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Guess G-Motion to Be Released This Autumn Monday 27 July, 2009 18:19:18
Celebrating 25 years of business, Guess Watches are looking to release their latest style icon. The so called G-Motion makes use of a technology called digital crystal display. This display features hundreds of small crystals which can either be on or off, creating a stylish crystal display.
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Casio Wave Ceptor – EQW-500DBE-1AVER Review Monday 27 July, 2009 16:21:18
The aptly named “Iron Man” watch has now been available for several months, following the release of the Iron Man DVD last October, but is still a competitive seller amongst the Casio range. Today we will take a look at the features of this Wave Ceptor that set it apart from others in the range.
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Citizen Brings Worldwide Radio Control Accuracy to the Skyhawk Saturday 29 September, 2007 16:35:26
The new 3rd generation Citizen Skyhawk promises a whole range of high-tech features, including but not limited to radio controlled atomic time updates from Europe, Asia and America; ensuring accurate time keeping almost worldwide. The Skyhawk is available now in two variations, stainless steel bracelet and leather strap, at the fairly modest price tag of £349 and £299 respectively.
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Is the Riva Diamond collection for you? Saturday 08 September, 2007 12:48:06
This beautiful new range of Citizen Watches is perfect to catch pretty much anyone’s eye in a matter of seconds. A stunning mother-of-pearl face truly grasps the magnificence of light, a perfect complement to the 24 diamond set case.
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An Introduction to Breil Watches Tuesday 21 August, 2007 13:05:29
Breil are well known designers of stylish and fashionable timepieces. Based in Italy, Breil style represents everything from innovation to seduction. Born in 1942, Breil has become a well known brand worldwide, offering similar quality and style as its D&G competitor.
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Seiko Watches solution to global warming: Kinetic Technology Wednesday 08 August, 2007 14:03:32
This revolutionary micro technology is now present in the majority of high end Seiko Watches. The oscillating motor within the watch is used to transfer the energy from the motion of the wearer’s arm to the electrical storage unit. We decided to put the Kinetic motor to the test, find out how it ticks, and see how it performs in real life use.
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Affordable Radio Controlled Watches Saturday 04 August, 2007 14:38:34
Traditionally watches rely on their own movement to record the time, unfortunately unless the movement is extremely accurate, these watches can loose the accurate time. A range of modern watches are now controlled by an external radio wave or other signal. The original radio controlled watches were expensive and would often have problems obtaining a signal. Recently as the technology powering the radio controlled watches has become more refined the price has fallen significantly, allowing an entry level radio controlled watch to be purchased for under £1000.
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Watches and the facts about Water Resistance Thursday 02 August, 2007 14:36:15
It is now becoming more and more common for watches to offer some level of water resistance as standard, even when the watch is not specifically designed for diving. In this article, I will look at some of the common misconceptions about water resistance; tell you where it’s safe to use your water resistant watch and finally how to care for your water resistant watch.
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Rotary Watches: A Company History Saturday 28 July, 2007 14:09:54
In 1895, the Rotary brand was invented. With family at the heart of his business Moise Dreyfuss opened his factory in the city of La Chaux-de-Fonds, one of the largest cities in the French speaking district of Switzerland. Even till this very day the company claims that watch making is still “a family affair”.
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Learn how to measure the quality of a diamond Wednesday 25 July, 2007 17:35:56
Often when purchasing a diamond the different sizes, letters and names which represent these factors can be confusing. Our diamond guide covers each of the 5 areas concerning diamonds so you can be sure of purchasing your perfect diamond.
The price and also the quality of a diamond usually depends on 5 different factors: the colour, the cut, the clarity the weight and the shape of the diamond.
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Seiko Watches Velatura Range: Giving Racers Their Edge Tuesday 24 July, 2007 15:41:12
The latest creation from Seiko Watches doesn’t disappoint. Inspired by their new partnership with the International 49er Class Association, the Velatura Yachting Timer provides that important precision to give any competitor the edge they need to set them apart from their competitors. Both of the new Yachting Timers provide race specific features which are vital to ensure pole position and precise, to the second timing.
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Meet the four Faces to Watch from Guess Watches Tuesday 17 July, 2007 20:51:32
From over 45,000 online registrations in the highly successful Faces to Watch campaign, four lucky international finalists have been selected to model a new elegant line of watches from Guess, two more than originally anticipated. In this article, we take a look at the four faces which have caused a huge buzz following the viral marketing campaign. The newly released range is expected to be in direct competition with well known brands such as TAG Heuer and D&G, subsequently expanding the Guess brand to new levels.
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Press Release: First Class Diamonds officially unveils latest range of Diamond Studs and Diamond Pendants Monday 16 July, 2007 18:00:41
In September 2004, James Moore Jewellers successfully entered the e-commerce market retailing a large range of elegant and technologically advanced watches at honest discount prices under the alias of First Class Watches. Due to the unanticipated success of this venture a sister company was created less than a year later to sell a catalogue of diamond jewellery.

Using the same formula of honest pricing, dedicated customer service and high security, First Class Diamonds also enjoyed phenomenal success. Originally starting with a large selection of customizable diamond solitaire rings and diamond earrings, they now seek to create a wider range of products including diamond pendants and three stone diamond rings.
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Bulletin: Grey Market Sellers of Citizen and Seiko Watches Thursday 28 June, 2007 18:22:42
Here at First Class Watches, we often get telephone calls asking how our competitors and eBay sites can sell Citizen and Seiko Watches for a fraction of our discounted price. In this article we lay the facts out to why these eBay sellers and websites can knock so much off the retail price to help you avoid getting caught out or being hustled.
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Citizen Watches Eco-Drive Technology - Unstoppable Thursday 28 June, 2007 17:48:58
You can often find the word attached to every new Citizen Watch that comes on the market but by now it is just expected that consumers know the meaning of this buzzword. It's quite simple really, it is the title of Citizen's latest technology. This article explains Eco-Drive as simply as we can.

These watches are a new high-tech range of solar powered timepieces.
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Seiko Watches Introduces Electronic Ink for Women Thursday 12 April, 2007 04:11:29
The time has come. BaselWorld has officially opened its doors to the public. At the same time Seiko has released its press release detailing what could be the latest trend - an Electronic Ink watch for the ladies.
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Watchmakes Worldwide Prepare For A Trip To BaselWorld Tuesday 10 April, 2007 03:49:29
It's that time of year again where all the seasoned watchmakers find their way out of their hermit shells to show us what they've been working on for past few of months. The world renowned BaselWorld Watch and Jewelery Show takes place from 12th - 19th April.
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Limited Edition Formula 1 Seiko Watches Now Available Sunday 03 December, 2006 03:31:02
Seiko Watches have tightened their partnership with the Honda Motor Company by releasing a line of watches brandishing Honda and Formula 1 logos and colours. The recommended retail prices range from a costly £3,500 to a more reasonable £350.
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Seiko Watches Releases New "Spring Drive" Collection Friday 27 October, 2006 01:33:57
Seiko Watches progresses watch making forefront to a new level with its Spring Drive collection. These limited availability watches feature a new mechanical movement designed specifically for this collection and although a spring is present in almost all mechanical watches developed in the past 3 centuries, Seiko have remastered the technology by not on the industry standard theory of mechanical escapement to record time.
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